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Web 2.0: Social Networking Sites and Data Protection

July 2008 - Intellectual Property. Legal Developments by Walder Wyss Ltd.

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Social Networking Sites (SNS) allow people to communicate with their colleagues and friends, to exchange information and to find out who is acquainted with whom. SNS have become extremely popular and are considered to have significant business value because people voluntarily disclose detailed maps of their social relationships and personal interests. Thus,SNS have attracted attention for customized advertising.

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