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Levis obtains judicial protection for its “double-arc” suture

March 2012 - Intellectual Property. Legal Developments by Wan Hui Da Law Firm.

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The “double-arc” suture on the back pockets of the jeans is a registered trademark of Levi Strauss’s. The use of the double-arc sign, which is distinctive, enables consumers to link it to Levi’s jeans. The defendants’ use of a similar mark on its jeans infringes Levi Strauss’s trademark.

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