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Self-Regulatory Framework for Behavioural Advertising: Greater Transparency and Control for Users

June 2011 - TMT ( Technology, Media & Telecoms) . Legal Developments by Portolano Colella Cavallo Studio Legale.

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by Apa Ernesto and De Santis Federica

On April 14 2011 IAB Europe, a body representing the European digital industry, released a Europe-wide self-regulatory framework for online behavioural advertising (OBA). The framework includes best practices for enhancing transparency and greater user control over OBA within the European Economic Area.

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