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The battle for the golden elephants

February 2011 - Intellectual Property. Legal Developments by Norrbom Vinding Law Firm, member of ius laboris.

More articles by this firm.

A Chinese rice importer was not allowed to register a Community trademark because it was similar to a competitor’s mark. The registration was contrary to UK law, according the General Court.

In the UK, the doctrine of passing off protects trademark owners against competitors free-riding on the goodwill built up by the trademark owner in the market. In this case, the doctrine benefited a rice company. 


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