The Legal 500

Publishing firms

Search News and Articles

Legal Developments worldwide

The International Comparative Legal Guide to:

January 2011 - Litigation & Dispute Resolution. Legal Developments by Tuca Zbarcea & Asociatii.

More articles by this firm.

Pharmaceutical Advertising 2010. A practical cross-border insight into pharmaceutical advertising. Advertising of medicinal products in Romania is specifically regulated under Title XVII (Pharmaceutical Products), Chapter VIII (Advertising) of Law No. 95/2006 on the health sector reform (Law 95/2006, the Law), implementing Directive 2001/83/EC on the Community Code relating to medicinal products for human use. Other general enactments regarding advertising apply also the medicinal products.

Advertising of medicinal products is also regulated under the Code of Ethics issued by the Romanian Association of International Medicines Manufacturers (ARPIM). The Code of Ethics is only mandatory for ARPIM members.

The Law defines the advertising of medicinal products as any form of door-to-door information and any advertising activity aimed at incentivising the prescription activity, distribution, sale or consumption of medicinal products including, in particular: the advertising of medicinal products to the general public or to healthcare professionals; visits by medical sales representatives to persons qualified to prescribe medicinal products; supply of samples; sponsorship of promotional meetings attended by healthcare professionals or scientific congresses, etc. 

Read more...

 

This article appeared in the 2010 edition of The International Comparative Legal Guide to: Pharmaceutical Advertising 2010; published and reproduced with kind permission by Global Legal Group Ltd, London.

 

For more information please visit www.tuca.ro   

 

Ţuca Zbârcea & Asociaţii 

 

 

© 2012 www.legal500.com