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Colgate slugs it out with Proctor & Gamble

March 2010 - Intellectual Property. Legal Developments by Drew & Napier LLC .

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This case involved an application for a device mark showing a slug of toothpaste by Colgate- Palmolive Company (“the Applicants”) for dentifrices in Class 3. The mark was opposed by The Proctor & Gamble Company (“the Opponents”) on the grounds that it was not distinctive and not capable of distinguishing as a badge of origin.


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