Joel Vertes > CMS > London, England > Lawyer Profile
CMS Offices

CANNON PLACE
78 CANNON STREET
LONDON
EC4N 6AF
England
- Firm Profile
- Go to...
Joel Vertes
Position
Partner
Co-Head of Intellectual Property
Career
Joel Vertes is a Partner in CMS’s “Band-One” ranked IP team – one of the largest dedicated IP teams of any law firm. Joel has spent 20 years acting as IP “consiglieri” to his clients, and working on the full life-cycle of clients’ IP rights. He is equally comfortable filing and protecting IP rights, enforcing those rights in litigation, and advising on deals ensuring clients commercialising their innovations.
Joel is a highly experienced litigator, with particular expertise in trade mark, copyright, database right, confidentiality, anti-piracy and other IP disputes. He has led many high-profile litigation matters before the UKIPO, EUIPO, the High Court and the CJEU. He manages the IP portfolios of some of the world’s largest brands, working alongside CMS’s significant in-house trade mark and patent attorney practice.
Joel also has a significant non-contentious and advisory practice. He has extensive experience of complex technology, copyright, trade mark and software licensing, joint ventures, collaboration agreements and similar deals. He has acted for many clients, including software giants, oil & gas conglomerates, fashion houses, restaurants, hotels and fintech and automotive businesses, exploiting their technologies and brands on a cross-border basis. He regularly advises businesses on the IP aspects of M&A transactions. Finally, he also heads the firm-wide, full-service franchising practice.
Finally, Joel is jointly responsible for CMS Umbra – our transformative AI-driven patent monetisation product.
Memberships
Education
- 2006 – Postgraduate Diploma in Commercial IP (Distinction), Nottingham Law School, Nottingham.
- 2002 – Legal Practice Course, Commendation, College of Law.
- 2001 – MA (Law), Emmanuel College, Cambridge.
Lawyer Rankings
London > TMT (technology, media and telecoms) > Intellectual property: patents (contentious and non-contentious)
A versatile team, CMS‘s arsenal of skills span cloud computing, medical devices, and a host of other technologies, routinely litigating in this space across a variety of courts, notably assembling a pan-European UPC Insight Group for assistance with cases before the UPC. The practice is led by Mark Shillito, who utilises his vast experience to be a reliable choice for blue-chip technology and telecoms companies in complex patent disputes, and Sarah Hanson, whose transactional capabilities across the life sciences and healthcare sectors enhance the firm’s patent offering. Caitlin Heard enjoys expertise in multi-jurisdictional patent litigation, while Joel Vertes is noted for his wide-ranging abilities that encompass joint ventures, collaboration and R&D agreements, among others. Toby Sears principally focuses on patent litigation, licensing, and generative AI mandates.
London > TMT (technology, media and telecoms) > Intellectual property: trade marks, copyright and design
Regarded as a ‘well-prepared’ team with ‘great technical knowledge’, CMS‘s breadth of practice is demonstrable through its involvement in copyright and design infringement cases, database right claims, and portfolio work, to name a few areas. The practice is spearheaded by Sarah Wright, who is routinely entrusted by blue-chip clients for advice on their new trade mark portfolios, Joel Vertes, who is highly capable of assisting clients with complex copyright and technology disputes, and Tom Scourfield, who is considered a tour-de-force in the consumer and retail sector. Louise Gellman principally focuses on the protection, exploitation, and enforcement of trade mark rights, with David Parrish also able to navigate through the lifecycle of trade mark rights with his clients. Caitlin Heard is well-versed in handling IP disputes arising from the technology sector. Other key names in the practice include Anna Brackenbury, Eleanor Merrett, and Ben Hitchens.
Lawyer Rankings
- Intellectual property: trade marks, copyright and design London > TMT (technology, media and telecoms)
- Intellectual property: patents (contentious and non-contentious) London > TMT (technology, media and telecoms)
Top Tier Firm Rankings
- Real estate > Commercial property: corporate occupiers
- Real estate > Commercial property: development
- Real estate > Commercial property: investment
- Real estate > Construction: contentious
- Real estate > Environment
- Corporate and commercial > Equity capital markets – small-mid cap
- TMT (technology, media and telecoms) > Fintech: corporate and commercial
- Crime, fraud and licensing > Fraud: civil
- Crime, fraud and licensing > Gaming and betting
- Insurance > Product liability: defendant
- Industry focus > Hospitality and leisure
- Projects, energy and natural resources > Infrastructure: Project finance and development
- TMT (technology, media and telecoms) > Intellectual property: trade marks, copyright and design
- TMT (technology, media and telecoms) > IT and telecoms
- Insurance > Product liability: defendant
- TMT (technology, media and telecoms) > Media: Digital content & social
- TMT (technology, media and telecoms) > PATMA: Patent attorneys
- Employment > Pensions (non-contentious)
- Employment > Pensions: dispute resolution
- Real estate > Planning
- Projects, energy and natural resources > Power (including electricity and nuclear)
- Real estate > Property litigation
- Investment fund formation and management > Real estate funds
- Projects, energy and natural resources > Renewables
- Industry focus > Retail and consumer
- Investment fund formation and management > Retail funds
- Industry focus > TMT
Firm Rankings
- Corporate and commercial > Commercial contracts
- Real estate > Construction: non-contentious
- Risk advisory > Data protection, privacy and cybersecurity
- Employment > Employers
- Corporate and commercial > Financial services: contentious
- TMT (technology, media and telecoms) > Fintech: regulatory
- Projects, energy and natural resources > Infrastructure: M&A and acquisition financing
- Insurance > Insurance and reinsurance litigation
- Insurance > Insurance: corporate and regulatory
- TMT (technology, media and telecoms) > Intellectual property: patents (contentious and non-contentious)
- Industry focus > Life sciences and healthcare
- TMT (technology, media and telecoms) > Media: Advertising & marketing
- TMT (technology, media and telecoms) > Media: Film & TV
- TMT (technology, media and telecoms) > Media: Media finance
- Projects, energy and natural resources > Oil and gas
- TMT (technology, media and telecoms) > PATMA: Trade mark attorneys
- Dispute resolution > Professional discipline
- Insurance > Professional negligence
- Real estate > Property finance
- Transport > Rail
- TMT (technology, media and telecoms) > Sport
- Corporate and commercial > VAT and indirect tax
- Corporate and commercial > Venture capital
- Finance > Bank lending: investment grade debt and syndicated loans
- Dispute resolution > Banking litigation: investment and retail
- Insurance > Clinical negligence: defendant
- Dispute resolution > Commercial litigation: premium
- Corporate and commercial > Corporate tax
- Finance > Derivatives and structured products
- Employment > Employee share schemes
- Corporate and commercial > Financial services: non-contentious/regulatory
- Employment > Health and safety
- Dispute resolution > International arbitration
- Investment fund formation and management > Listed funds
- Corporate and commercial > M&A: Upper Mid-Market And Premium Deals, £750m+
- TMT (technology, media and telecoms) > Media: Music
- Corporate and commercial > Private equity: transactions - mid-market deals (up to £500m)
- Risk advisory > Regulatory investigations and corporate crime (advice to corporates)
- TMT (technology, media and telecoms) > Reputation management
- Public sector > Administrative and public law
- Transport > Aviation
- Dispute resolution > Competition litigation
- Finance > Corporate restructuring & insolvency
- Finance > Debt capital markets
- Corporate and commercial > Equity capital markets: mid-large cap
- Corporate and commercial > EU and competition
- Dispute resolution > Public international law
- Dispute resolution > Tax litigation and investigations
- Finance > Acquisition finance
- Finance > Transport finance and leasing
- Investment fund formation and management > Private funds