Marina Hurtado-Cruz > Baker McKenzie Abogados, S.C. > Mexico City, Mexico > Lawyer Profile

Baker McKenzie Abogados, S.C.
EDIFICIO VIRREYES, PEDREGAL 24, 12th FLOOR
LOMAS VIRREYES / COL. MOLINO DEL REY
11040 MEXICO, D.F., MEXICO
Mexico

Work Department

Intellectual Property & Technology Law

Position

Marina Hurtado leads the Baker McKenzie’s patent practice in Mexico. With more than fifteen years of experience handling sophisticated intellectual property matters, she advises on a broad range of areas, including prosecution, licensing, and litigation of patents, utility models, industrial designs and trade secrets. In addition to this, Marina has extensive experience in areas of life sciences, advertising and consumer laws, as well as in patent linkage matters that cover the communication between the Mexican Institute of Industrial Property with the local health authority in charge of granting marketing authorizations for pharmaceutical products.

In October 2019, Marina was appointed by the secretary of the Mexican Ministry of Foreign Affairs as ad honorem external advisor on intellectual property issues to collaborate in the development of IP public policies in Mexico.

In 2023, Marina was appointed as vice president of the IP Committee of the International Chamber of Commerce in Mexico.

Career

Marina’s practice includes counseling, strategy and contentious cases for the protection and defense of patents and designs. She handles administrative litigation before the Mexican Institute of Industrial Property, nullity trials before the Federal Tribunal on Administrative Matters, constitutional litigation before the Collegiate Circuit Courts and District Courts.

She advises on advertising and labeling pre-clearance for new products and campaigns, promotions, commercial information and sanitary affairs and handles procedures before the Federal Consumer Protection Agency, the Federal Commission for the Protection against Sanitary Risks and the Interior Ministry.

Languages

English, Spanish

Education

  • Escuela de Derecho Digital (Diploma in Law, Business and Technology) (2020)
  • Univ. Nacional Autonoma of Mexico (Diploma in Energy Law) (2018)
  • Institute INEDUFARM (Diploma Degree in Sanitary Regulation for the Pharmaceutical Industry) (2013)
  • Munich Intellectual Property Law Centre (LLM Intellectual Property) (2009)
  • Universidad Nacional Autónoma de México (Law Degree) (2007)

Lawyer Rankings

Mexico > Intellectual property

(Next Generation Partners)

Marina Hurtado-CruzBaker McKenzie Abogados, S.C.

A high-profile client base of major multinationals count on Baker McKenzie Abogados, S.C. for the protection of their IP rights in Mexico. The department’s industry-by-industy focus benefits clients through the provision of sector specialists available to assist with regulatory issues alongside the range of IP-specific work. In its frequent defence of global trade marks the firm draws on its considerable international presence as well as its multiple offices in Mexico. For patents, Marina Hurtado-Cruz is the main contact; she excels in the healthcare and life science-related matters. Copyright and media matters are overseen by Carlos Dávila-Peniche, whose practice encompasses franchising and licensing agreements, as well as clearance and litigation strategies, both locally and regionally. Gresly Marcano heads the trade mark sub-group, managing clients’ local and global trade mark portfolios. In Guadalajara, Daniel Villanueva-Plasencia is a tech law expert who handles matters at the intersection of technology and intellectual property. Fernando Robles-Pesqueira departed the practice to establish his own firm in February 2024. All lawyers are located in Mexico City unless otherwise stated.

Mexico > Life sciences

The life sciences department at Baker McKenzie Abogados, S.C. is now led by senior associate Carla Calderón, following the departure of practice area veteran Christian Lopez- Silva in June 2024, to establish his own boutique. The practice group remains specialised in multiple areas of law crucial to businesses in the life sciences, healthcare and pharmaceutical industries, and clients include a number of global market leaders. Recent highlights have included business separations in a variety of sectors, as well as some of the standout M&A in the Mexican life sciences sector. Complex regulatory assessments and IP litigation are further areas of strength for the team. Calderón has ‘deep knowledge of regulations‘, regularly advising on matters at the intersection of regulatory, data privacy and IP for a diverse client portfolio. A multi-disciplinary team assists Calderón with different issues: Marina Hurtado-Cruz is the name to note for patent matters; Roberto Macias is a transactional lawyer with experience in life sciences; Jorge Ambriz adds foreign trade and customs knowledge; and Roberto Cardona is the contact for administrative litigation in this area, following the departure of Fernando Robles-Pesqueira to a freelance role in February 2024.