Elaina Foo > Bird & Bird ATMD LLP > Singapore, Singapore > Lawyer Profile

Bird & Bird ATMD LLP Offices

Bird & Bird ATMD LLP
2 SHENTON WAY #18-01
SGX CENTRE 1
SINGAPORE 068804
Singapore
Visit website 65 6534 5266

Elaina Foo

Elaina Foo photo
+6564289454 [email protected] View profile

Work Department

Commercial

Position

Senior Asscoiate

Career

I am a commercial lawyer with a particular focus on helping clients navigate the converging technology and media sectors across the Asia-Pacific region.

In the technology space, I have significant experience guiding both Industry 4.0 players on their efforts to scale and incumbents on their strategic digital transformation efforts, including advising on a landmark US$100 million deal on the sourcing of autonomous haulage trucks, on the regional launch of a major ride-hailing app, on a APAC roll-out of a connected car offering for a major manufacturer, on the commercialisation of applications powered by artificial intelligence, and on innovative uses of data in the banking and insurance sectors.

In the media space, I regularly support established content owners and pay TV channels on the more traditional aspects of their business in the region, including recently advising on the launch of a new pay TV channel.

In addition, I am the go-to contact for both traditional content owners and newer entrants looking to launch new OTT platforms in the Asia-Pacific region. I have contributed articles to industry publications, such as AVIA’s Asia Video Industry Report 2019, on this topic. Further leveraging on my experience in both media and autonomous vehicle technology, I have also advised car manufacturers and global technology companies on the media aspects of their developing connected and autonomous vehicles strategies.

My approach to these projects is also grounded in my technology sourcing, cybersecurity and data protection background. This includes substantial experience advising on the full life cycle of data protection and cybersecurity matters, from engaging with regulators on proposed legislation, negotiating these issues as part of complex technology transactions and designing internal policies, to advising on regulator engagement and investigations following a data breach.

Admission

  • Advocate & Solicitor, Singapore (2016)

Education

  • J.D. (Magna Cum Laude), Singapore Management University (2015)
  • Bachelor of Business Management (Summa Cum Laude), Singapore Management University (2012)

Lawyer Rankings

Singapore > TMT: local firms

(Leading associates)

Elaina Foo – Bird & Bird ATMD LLP

Bird & Bird ATMD LLP has a dedicated team of pure TMT specialists, led by Singapore managing partner Jeremy Tan. Coupled with TMT specialists, the Singapore office has an established public policy practice, delivering additional expertise in key areas such as content regulation and moderation. The Singapore team has made further progress in AI, particularly in relation to clients’ regulatory and liability concerns. It is also noted for its work in the green tech space, particularly in the electric vehicles industry. The Singapore office represents an impressive number of big-name international tech businesses in Asia Pacific-wide engagements. It also advises more traditional multinationals, including telecoms companies, along with financial investors and fast-growth technology companies. Loren Leung is another key partner with a blossoming reputation. Senior consultant Gigi Cheah provides further experience, while Elaina Foo impresses at senior associate level.

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