Interview with: Michael James Coyle, Director/Solicitor Advocate
Lawdit Solicitors | View firm profile
Director Michael James Coyle explains Lawdit’s unique approach to the current legal climate.
What do you see as the main points that differentiate [law firm name] from your competitors?
Our main strengths are our team and work ethic. We have sought to retain the same personnel for many years now. Thus, our clients have benefitted from the firm’s transparent, approachable and collaborative style. The firm is proud that it has a strong track record of recruiting its key people who join when at University for work experience and then train with the firm as Assistant Solicitors to become Solicitors and Solicitor Advocates. Lawdit always ensures that there is close Client/Solicitor work relationship on all matters. Additionally, there is an element of fluidity between all of our departments allowing us to adapt in accordance to fluctuating demands.
Which practices do you see growing in the next 12 months? What are the drivers behind that?
Lawdit has two sub brands namely Protectyourdesign.com and Staylegal.co.uk. The latter is our very exciting legal compliance package. Staylegal.co.uk is designed to ensure that websites are legally compliant. This helps a company to maximize their brand by ensuring its online terms and conditions are up to date and their website is accessible. It is never more relevant than in today’s troubled times. In addition Lawdit has a non-contentious sister company called Trademarkroom.com which instructs Lawdit on all contentious matters. Trademarkroom.com runs a cost-effective service that allows Lawdit to continue to grow its specialism in dealing with contentious matters.
What’s the main change you’ve made in the firm that will benefit clients?
Due to Brexit and the pandemic, Lawdit has had to reevaluate how to service its Clients effectively and safely. Consequently, it has done the following in the last 12 months:
– Grown its presence in Spain through a partnership with Del Canto Chambers.
– Obtained an office space in Cork Ireland (appointment only).
– Divided the workforce between the UK offices in Southampton and the Isle of Wight to protect staff whilst serving our Clients.
– Continue to charge Clients fixed fees and no charges for initial advisory calls.
Is technology changing the way you interact with your clients, and the services you can provide them?
Prior to the pandemic, Lawdit encouraged its Clients to come into the offices for meetings and to discuss any questions or paperwork. However, during this pandemic, Lawdit has had to interact with its Clients through Zoom, telephone communication and emails. As a result, Lawdit has invested more into making its website more accessible, informative and transparent whilst keepings its inherent quirkiness (use of individualized avatars representing each member of the team).
Additionally, the firm has started the process of creating podcasts to inform, engage and help students know more about the legal industry and specialist areas in practice e.g. splitting of title in conveyancing.
In the future, Lawdit will need to review investing more in video-conferencing.
Can you give us a practical example of how you have helped a client to add value to their business?
The Trademarkroom was contacted by one of its clients. They had a problem with a competitor infringing its logo through unauthorised use. As this was a contentious matter, the Trademarkroom contacted Lawdit and it in turn sent a cease and desist which threatened legal action.
The effective relationship between the two companies meant that value was added to the Client due to our efficient processes.
Are clients looking for stability and strategic direction from their law firms – where do you see the firm in three year’s time?
With the plans that Lawdit has started to implement and its growing presence, we see the firm continuing to grow and expand with a continued specialism in contentious IP matters, IP protection and commercial litigation.
Additionally, Lawdit looks to grow its practice/services relating to Social Media, Escrow, Blockchain and Staylegal.co.uk.