Interview with: Izaz Ali, Co-founder/Solicitor Advocate

Lawdit Solicitors | View firm profile

Solicitor Advocate Izaz Ali, discusses Lawdit’s future plans and continued growth.

What do you see as the main points that differentiate Lawdit from your competitors?

Since its inception, Lawdit has always held at the centre of its approach the use of technology to assist in collaboration with its Clients, having a clear and commercial outlook and being cost-effective.

Which practices do you see growing in the next 12 months? What are the drivers behind that?

As a result of the pandemic, many businesses have resorted to using online platforms to sell their products, provide services, expand their brand and break into new markets. Hence, Lawdit’s non-contentious and contentious Intellectual Property department is likely to grow. Our sister company Trademarkroom deals wholly with non-contentious IP matters allowing Lawdit to effectively work on contentious matters. Additionally, the increased use of social media has meant that our Defamation department has grown with more businesses/individuals wanting to protect their goodwill/reputation online.

What’s the main change you’ve made in the firm that will benefit clients?

At the moment it is a challenge for any firm to remain profitable where there is economic uncertainty. However, Lawdit has made the following changes:
– Dividing staff between our two main UK offices –This means that each office is able to function and there is an equitable distribution of resources and personnel. This ensures that our Assistant Solicitors receive a diverse quality of training whilst meeting our Clients’ demands. However, during the pandemic the pandemic most staff are working from home.
– Strengthening our international links – Lawdit continues to increases its presence internationally through partnerships in Spain and Italy. Additionally, Lawdit has more involvement in multijurisdictional intellectual property work new and existing Clients.
– Obtaining an office space in Cork (Ireland), Madrid (Spain) (appointment only) – increases Lawdit’s European presence post-Brexit and allows Lawdit to better serve its Clients in Europe.

Is technology changing the way you interact with your clients, and the services you can provide them?

Yes. A new case management system, a new Lawdit website enquiry facility and we conduct more meetings using Zoom.

Can you give us a practical example of how you have helped a client to add value to their business?

As a firm of our size and experience, we regularly work with clients early on to help them nurture their business for sale in the future. We undertake due diligence on all aspects of the business and assist them to with these matters.

Are clients looking for stability and strategic direction from their law firms – where do you see the firm in three year’s time?

Our Clients are looking for stability and in three years I see the firm continuing to work closely with our Clients to assist them in putting in place documentation, practices, procedure etc necessary to facilitate their commercial needs. I see Lawdit continuing to grow its international presence with its non-contentious and contentious Intellectual Property department. Lawdit will be operating out of four main offices based in Southampton, Isle of Wight, Cork (Ireland) and Madrid (Spain).