Emma Pitcher > Boult Wade Tennant LLP > London, England > Lawyer Profile

Boult Wade Tennant LLP
Salisbury Square House
8 Salisbury Square

Work Department

Emma’s practice incorporates high profile clients from the entertainment, travel, retail, software, energy, engineering, security, banking, media, telecoms, oil and sport industries amongst others.




Emma has extensive experience of brand selection, re-branding, portfolio management, domain name disputes, IP due diligence, enforcement and advisory work for clients. She handles cases up to the Appointed Person in UKIPO Opposition Proceedings, and before the EUIPO and higher courts of the EU. She is also experienced in supporting clients and working as part of a legal team with solicitors and counsel in High Court proceedings. In 2010 she was part of the team who ran a very large and commercially important International Trade Mark infringement case for a large client of the firm. Emma also advises in connection with copyright disputes for various clients. She is experienced in working with Trading Standards and Customs in counterfeit cases. She has a significant background in running multiple Trade Mark and domain name infringement cases and sizeable international brand management programmes.

She is well used to running cases before foreign registries and courts using local trusted attorneys with whom she, and the firm, have long standing relationships. Emma has particular experience in conducting matters in the USA and in Asia, where she has helped the firm build a trade mark practice in India in particular, and is working to build the firm’s presence in wider Asia – where she is targeting the Singaporean, Malaysian, Australasia and Far Eastern markets. The firm already has significant contacts in this area of the world and a great deal of experience in working with local attorneys to achieve clients’ aims.

Emma also undertakes a great deal of pro bono work for a leading UK based military charity, and for the 30% club


  • American Bar Association
  • INTA: 2016-2017 Chair of The Non-traditional Trade Marks Committee; 2014-2015 Subcommittee Chair of European and Central Asian Non-traditional Trade Marks Committee, Member of European Global Advisory Council, Member of Organising Committee for INTA’s Indian Meeting 2015; 2013-2014 Member of European and Central Asian Non-traditional Trade Marks Committee
  • The Honourable Society of Lincoln’s Inn
  • Women in the City


  • Chartered Trade Mark Attorney
  • LLM, King’s College London
  • MA (Hons) Jurisprudence, University of Oxford

Lawyer Rankings

London > TMT (technology, media and telecoms) > PATMA: Trade mark attorneys

With offices in London, Frankfurt, Berlin and Madrid, as well as Cambridge and Reading, Boult Wade Tennant LLP’s ‘top-notch team’ is well-placed to assist clients in the protection, management and enforcement of UK and EU trade marks, domain name disputes, brand strategy matters and copyright issues. The team counts state-owned enterprises, financial service providers, medium-sized companies, start-ups, family-owned businesses and public entities, including hospitals and not-for-profit organisations, among its key roster of clients. Following the retirement of John Wallace in April 2022, Rachel Conroy leads the practice and other key members of the team include the ‘client-orientedEmma Pitcher, Tony Pluckrose, who is praised as ‘a walking encyclopaedia’ when it comes to trade mark prosecution work and opposition proceedings, Catherine Wolfe and Felicity Hide, who ‘has worked miracles’ before the UKIPO and EUIPO.