Cordelia Payne > Acuity Law > Cardiff, United Kingdom > Lawyer Profile

Acuity Law
3 ASSEMBLY SQUARE
BRITANNIA QUAY, CARDIFF BAY
CARDIFF
CF10 4PL
United Kingdom

Work Department

Intellectual Property

Position

Cordelia leads the Intellectual Property team at Acuity Law.

She qualified into the IP department at Harbottle & Lewis LLP, where she was employed until March 2012. During that time, she worked as in-house counsel for Virgin Atlantic Airways, Argus Media and on the brand protection team for the London Organising Committee of the Olympic Games (LOCOG). Cordelia is particularly conscious of her clients’ commercial needs, which she puts down to these early secondment experiences.

In October 2015, she joined Maple & Black Law as its first and only IP lawyer, singlehandedly building the IP practice until the firm merged with Acuity Law.

Cordelia has extensive expertise advising on both contentious and non-contentious IP matters. She specialises in the protection, exploitation, and enforcement of all intellectual property rights, with a particular focus on copyright, trade marks, design rights and confidential information.

She regularly appears in actions at the UK and EU intellectual property registries and ICANN under the Uniform Domain Name Dispute Resolution Policy. She also provides technical and strategic pre-action advice to clients on civil actions for infringement of IP rights and passing off.

Her non-contentious work involves brand protection advice, including filing and enforcing UK, EU and worldwide trade mark and design right registrations and working closely with overseas IP lawyers. Increasingly, clients are assigning representation of their entire registered IP portfolios into Cordelia’s management.

Cordelia also advises on and drafts agreements involving the exploitation of intellectual property rights, in addition to IP matters forming part of wider corporate deals.

She has a hands-on approach and advises individual and business clients from a range of sectors. These include the media, entertainment, and creative industries, with a focus on fashion, art and publishing, health and fitness, communications, and technology, both in the UK and cross-border.

At a previous firm, Cordelia acted for LucasFilm on the high-profile Star Wars copyright infringement case, from its inception through to success at the Supreme Court (Lucasfilm Ltd & Ors v Ainsworth & Anor [2011] UKSC 39). This gave her valuable contentious experience as well as technical acumen in copyright law.

Cordelia’s extensive experience, tenacity and personability, not to mention her ability to achieve the very best for her clients, is recognised in regular, repeat work from clients both big and small.

Expertise:

  • UK, EU and international trade mark filings and prosecutions
  • Brand protection strategy
  • Commercial contracts with an IP focus
  • Licences and assignments of intellectual property rights
  • Intellectual property disputes at the UKIPO, EUIPO, IPEC and High Court
  • Domain name registration and disputes

Lawyer Rankings

Wales > TMT (technology, media and telecoms) > Intellectual property

Led by Cordelia Payne, who divides her time between the firm’s Cardiff and London offices, the ‘very knowledgeable and responsive‘ team at Acuity Law provides ‘proactive and solutions-driven advice’ to a private sector- focused client base on the protection, commercialisation and enforcement of their IPR. Much of Payne’s workload relates to contentious matters for retail clients, including on trade mark and passing off infringements, an area that, as well as UK-based work she also has expertise handling matters before the EUIPO. The arrival in January 2022 from Vistra Corporate Law of the ‘very knowledgeable and hardworking’ Declan Goodwin  strengthens the team’s ability to advise clients on the effective commercialisation of their IPR.

London > TMT (technology, media and telecoms) > Intellectual property: trade marks, copyright and design

Counting SMEs, fashion industry entities and blockchain-based businesses, to name a few, among its key roster of clients, Acuity Law handles trade mark infringement and design right disputes, with demonstrable growth in international brand protection portfolio management. Practice head Cordelia Payne is well-versed in both contentious and non-contentious matters, routinely bringing and defending actions at the UK and EU IP registries.