Alexis Fierens > DLA Piper > Brussels, Belgium > Lawyer Profile

DLA Piper
1000 Brussels


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Lawyer Rankings

Belgium > Intellectual property

(Next Generation Partners)

Alexis Fierens

DLA Piper

Situated within the wider IP, IT, and TMT practice, DLA Piper is a regular port of call for some of the leading names from the tech, media, entertainment, fashion, and consumer goods sectors. Noted for its distributorship acumen, the team is also well versed in cross-border patent litigation and trademark and licensing infringement proceedings before various Belgian courts. ‘Always going the extra mile‘, practice head Alexis Fierens focuses on a wealth of soft IP matters, including designs, unfair practices, and portfolio management. Elisabeth Daem and Kaat Scheerlinck are also noted.

Belgium > Industry focus: Food

DLA Piper‘s sizeable, cross-disciplinary team works with a number of blue-chip multinationals on an array of cross-border advisory and contentious instructions. The team is especially noted for its capabilities representing its high-profile client base in litigation, appearing before various domestic courts in high-stakes trademark and advertising-based proceedings. Regulatory reviews are a further key workflow, where practice co-head Bob Martens is a key contact. Fellow co-head Alexis Fierens is recommended for his IP expertise, advising various food industry players on distribution, unfair competition and advertising issues. Lieven Annaert is noted for his experience in labelling and packaging regulations, and health and nutrition claims.

Belgium > Industry focus: Retail

Drawing on the firm’s considerable international reach, DLA Piper advises a litany of blue-chip brands on the full spectrum of retail matters, including trademark protection, influencer contracts, judicial reorganisations, and representation in trade union proceedings and advertising litigation. The cross-disciplinary team also maintains significant HR-style relationships with multiple high-profile fashion houses, luxury goods companies, and supermarket chains. Employment head Eddy Lievens is a regular port of call for clients seeking assistance in corporate integrations, and workplace accidents, while Ilse Van De Mierop and Joris De Vos are noted for their deep knowledge of restructuring and bankruptcy proceedings, appearing regularly before Brussels’ and Leuven’s insolvency courts. Belgian retail sector chair Alexis Fierens specialises in soft IP rights, focusing on copyright, know-how protection and unfair commercial practices.

Belgium > Industry focus: Media and entertainment

Drawing on the firm’s substantial global network, the ‘very knowledgeable and responsive‘ cross-practice team at DLA Piper advises on a wide range of contentious and non-contentious matters for a strong mix of renowned corporate multinationals and media clients. Alexis Fierens is noted for his IP and commercial capabilities, most notably in the fields of copyright, know-how protection, and unfair practices. Heidi Waem heads up the Belgian data protection team, acting for major entertainment companies on privacy and cybersecurity issues, including proceedings before the data protection authority.