James Stewart > DLA Piper LLP (US) > Washington DC, United States > Lawyer Profile

DLA Piper LLP (US)
United States

Work Department

Advertising, Marketing and Promotions; Intellectual Property and Technology; Trademark and Copyright; Media, Sport, Gaming and Entertainment; Consumer Goods, Food and Retail; Hospitality and Leisure




James Stewart is a business-minded lawyer whose practice focuses advertising, marketing, sweepstakes, contests, esports, entertainment and intellectual property issues.

James counsels clients on structuring and executing sweepstakes, contests, and other promotions to comply with state and federal anti-lottery and anti-gambling regulations governing on-line and off-line contest and sweepstakes promotions. In addition, James regularly works with clients on multi-national prize promotion initiatives.

James prepares and negotiates intellectual property and advertising agreements, including influencer marketing agreements, celebrity endorsement agreements, trademark and copyright licenses, merchandise license agreements, sponsorship agreements and other license agreements related to advertising, marketing and entertainment initiatives.

James regularly conducts pre-publication advertising review and analyzes issues related to trademark, copyright, and right of publicity issues. James also counsels clients on compliance with FTC regulations, including the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising.


English, Spanish


J.D., George Washington University Law School; B.A., Universidad de Navarra.

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory

(Rising stars)

James Stewart – DLA Piper LLP (US)

DLA Piper LLP (US) provides full-service advertising advice with a clear focus on and a strong record in the sports, esports, entertainment and media sectors in particular. Flagship clients comprise Amazon Prime Video, Austin FC and the United Entertainment Group, who seek the team’s services in connection to sponsorship agreements, entertainment marketing initiatives and media and creative agency engagements, among other matters. Practice head Benjamin Mulcahy is described as ‘a leading lawyer handling the biggest sponsorship agreements and advertising projects’. Associate James Stewart has a successful practice covering advertising transactions, influencer marketing, celebrity endorsements, sweepstakes, contests, esports, entertainment and IP matters.