Benjamin Mulcahy > DLA Piper LLP (US) > Los Angeles (Century City), United States > Lawyer Profile

DLA Piper LLP (US)
2000 AVENUE OF THE STARS
SUITE 400 NORTH TOWER
LOS ANGELES, CA 90067-4704
United States
Benjamin Mulcahy photo

Work Department

Intellectual Property and Technology; Trademark and Copyright; Data Protection, Privacy and Security; Cybersecurity; Media, Sport and Entertainment; Technology

Position

Partner

Career

Benjamin R. Mulcahy is a partner in the Intellectual Property and Technology practive and co-chair of the firm’s National Advertising Team. Ben represents major film studios, broadcast and cable television networks, retailers, prominent website operators, major consumer brands and their agencies in all aspects of sports marketing, entertainment marketing and interactive marketing, as well as in structuring and negotiating virtual reality, gaming, eSports and innovative branded entertainment initiatives and navigating the rights of stakeholders and the ever-changing laws that affect how campaigns are activated and content is distributed across all media.

Memberships

Professional Sports and the Law Member, Editorial Board; Sports Lawyers Association, Member; International Association of Privacy Professionals, Member; Brand Activation Association, Government and Legal Affairs Committee, Member

Education

J.D., University of Minnesota Law School; B.A., Saint John’s University

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: transactional

Within: Leading lawyers -

Benjamin Mulcahy



DLA Piper LLP (US)

DLA Piper LLP (US)‘s advertising capabilities were strengthened by the arrivals of new practice heads Benjamin Mulcahy and Gina Reif Ilardi from Jenner & Block LLP, based in Los Angeles and New York respectively. The team is predominantly known for brand-side representation and recently acted for Fiat Chrysler Automobiles in several matters including a multi-platform advertising initiative with the Apple Music and Beats Electronics,  a joint promotion arrangement with Universal Pictures relating to the release of the motion picture Jurassic World: Fallen Kingdom and an online and mobile teaser campaign featuring Vin Diesel leading up to the public launch of the Dodge Challenger SRT Demon. It also assisted social gaming platform Twitch Interactive with various sponsorship, strategy and eSports team initiatives. On agency-side the firm advised United Entertainment Group on agreements with Capitol Records, Spotify and emerging artist Maggie Rogers to create a smart-phone application to launch a new North Face product.