Benjamin Mulcahy > DLA Piper LLP (US) > Los Angeles (Century City), United States > Lawyer Profile

DLA Piper LLP (US)
2000 AVENUE OF THE STARS
SUITE 400 NORTH TOWER
LOS ANGELES, CA 90067-4704
United States
Benjamin Mulcahy photo

Work Department

Intellectual Property and Technology; Trademark and Copyright; Data Protection, Privacy and Security; Cybersecurity; Media, Sport and Entertainment; Technology

Position

Partner

Career

Benjamin R. Mulcahy is a partner in the Intellectual Property and Technology practive and co-chair of the firm’s National Advertising Team. Ben represents major film studios, broadcast and cable television networks, retailers, prominent website operators, major consumer brands and their agencies in all aspects of sports marketing, entertainment marketing and interactive marketing, as well as in structuring and negotiating virtual reality, gaming, eSports and innovative branded entertainment initiatives and navigating the rights of stakeholders and the ever-changing laws that affect how campaigns are activated and content is distributed across all media.

Memberships

Professional Sports and the Law Member, Editorial Board; Sports Lawyers Association, Member; International Association of Privacy Professionals, Member; Brand Activation Association, Government and Legal Affairs Committee, Member

Education

J.D., University of Minnesota Law School; B.A., Saint John’s University

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory

DLA Piper LLP (US) is rapidly developing a niche practice in the esports space, acting for both team operators and league/tournament operators in their marketing, endorsement, and promotions matters. Recent highlights in the sector include representing Atlanta eSports Ventures, a joint venture between Cox Communications and Province Equity, in structuring and negotiating a Strategic Marketing Agreement with FaZe Clan, a dominant esports organization globally, in exchange for an equity share of the Atlanta team franchise of the Call of Duty League. LA-based Benjamin Mulcahy  jointly leads the team along with New York-based Gina Reif Ilardi, both of whom often act on matters involving the media and entertainment industries, including sponsorship deals, joint promotion agreements, licensing and clearance, and talent negotiations, both for media companies and others seeking to utilise media and entertainment assets and productions for marketing purposes. In Washington DC, associate James Stewart is also recommended for both traditional sports and esports clients.