Mr Luis Marín > Lexvalor Abogados > Quito, Ecuador > Lawyer Profile

Lexvalor Abogados
Luis  Marín photo

Work Department

Intellectual Property, Competititon and Antitrust




  • Partner at the Lexvalor Abogados (2019-Present).
  • Senior Associate at Pérez Bustamante & Ponce – 2010-2019).
  • Foreign Associate at White & Case LLP (Brussels) – 2013.
  • Legal Assistant at Falconi Puig Abogados – 2007.
  • Associate at Marin Proaño & Asociados – 2007-2009.
  • Referee of academic competitions E-MOOT of competition organized by Bullard, Falla & Ezcurra and the Technical University of Peru between 2020-2022; of the study Mijares Angoitia & Fuentes and the COFECE in Mexico in August 2020; of the E-MOOT of Intellectual Property of the Technical University of Peru and the Interamerican Association of Intellectual Property (ASIPI) in January 2021.
  • Non-Governmental Advisor (“NGA”) of the Superintendency of Market Power Control (“SCPM”) before the International Competition Network (“ICN”).


Spanish, English


Senior Director of the Ecuadorian Association of Intellectual Property (AEPI).

Chairman of the Intellectual Property and Competition Committee of the Ecuadorian American Chamber of Commerce (ECAMCHAM). 2019-2021.

Vice-Chairman of the Intellectual Property Committee of the International Chamber of Commerce (ICC). 2018-2020.

Member of the Ecuadorian Association of Intellectual Property (AEPI).

Member of the anti-piracy committee of the International Trademark Association (INTA).

Member of the Intellectual Property Committee of the Ecuadorian Institute of Intellectual Property (IEPI) 2014-2017



Attorney at Law, Universidad San Francisco de Quito, 2007.

Minor in International Relations, Universidad San Francisco de Quito, 2007.

Summer Program, Max Planck Institute of Intellectual Property, GEORGE WASHINGTON UNIVERSITY, 2008.

LLM – Concentration in International IP and Competition law, GEORGE WASHINGTON UNIVERSITY, 2010.

Postgraduate Diploma in Economics for Competition Law, KINGS COLLEGE LONDON SCHOOL OF LAW, 2012.

Advance Course in Law and Economics, Harvard Law School / Fundación Rafael del Pino, 2019.



Lawyer Rankings

Ecuador > Competition and antitrust

With a focus on the food, beverage and retail sectors, Lexvalor Abogados acts on a range of abuse of dominance, cartel, unfair competition claims and market investigations; concurrently, it frequently acts as co-counsel with major international law firms such as Freshfields and Skadden Arps on the Ecuadorian aspects of merger control procedures. The practice is co-led by Luis Marin and Ricardo Peñaherrera whose practices encompass corporate/M&A, IP and competition; Marin handles a broad range of competition matters including abuse of market power, restrictive practices, cartels and merger notifications; while competition-practice coordinator Peñaherrera has niche expertise in the retail -and specifically supermarket- segment, where he frequently intervenes in both merger control notifications and sanctioning procedures. Key associate support comes from intermediate Ana María Terán.

Ecuador > Intellectual property

(Leading individuals)

Luis Marin – Lexvalor Abogados

Lexvalor Abogados is noted for its broad IP offering, with a team experienced in patents, plant varieties, litigation, trade mark clearance and anti-counterfeiting. Led by Luis Marin, the practice is also active in portfolio management, where it acts for a catalogue of domestic and international clients including Post Foods, Corporación Favorita, Fideval and AT&T. Also noted is associate Emily Moreno, who provides support on prosecution matters and administrative proceedings. Hernán Ponce Aray left the firm in July 2021 to become the Ambassador to Belgium.