Mr Jorge de los Ríos > Posse Herrera Ruiz > Bogota, Colombia > Lawyer Profile

Posse Herrera Ruiz
CRA 7 NO 71-52

Work Department

Competition, Consumer and Data Protection


Jorge De los Ríos is a partner at Posse Herrera Ruiz. His practice focuses on Competition Law, Consumer Protection, Unfair Competition Litigation, Protection of Personal Data, and Compliance. He has extensive experience advising on regulatory matters in the food industry, alcoholic beverages, the pharmaceutical industry, the tobacco industry, and the cosmetics and personal care products and home industries. He has advised multinational and local companies in multiple cases of business concentrations in Colombia and globally and has participated in some of the most relevant cases of business cartels in Colombia.


He has worked globally as a Global Competition Counsel for Unilever on issues related to business concentrations, compliance, restrictive competition practices, and private enforcement. In parallel to his professional practice, he has served as a professor of Competition Law at the Pontificia Universidad Javeriana and at the Eafit University of Medellín and has been a postgraduate professor at various universities in Colombia on multiple occasions. Jorge is repeatedly invited as an expert lecturer to multiple conferences specialized in Competition Law issues in Colombia and abroad and is a member of the Center for Competition Law Studies – CEDEC of the Pontificia Universidad Javeriana and a founding member of the Colombian Association of Competition Law ACDC.

Jorge has authored several specialized publications on Competition Law issues. He is a graduate of the Pontificia Universidad Javeriana and has master’s and postgraduate studies from Robert Schuman University and King’s College London, respectively.


He speaks Spanish, English and French.


· Pontificia Universidad Javeriana, Lawyer. Bogota, Colombia.
· Universidad Robert Schuman, Master’s degree, Estrasbourg, France.
· King´s College London, Posgrade, London, England.

Lawyer Rankings

Colombia > Competition and antitrust

(Leading individuals)

Jorge de los RíosPosse Herrera Ruiz

Always available and attentive‘, Posse Herrera Ruiz‘s competition group is distinguished by its ‘impeccable‘ client service. Noted for his ‘clear and timely‘ advice, department head Jorge De Los Ríos steers a well-rounded team that advises on a mix of merger reviews, antitrust investigations and competition litigation. Recent highlights included advising Grupo Orbis on merger proceedings connected to its acquisition by AkzoNobel Coatings International, and also representing Laboratorio Franco Colombiano Lafrancol in two SIC investigations concerning the alleged violation of the domestic drug price control regime — De los Ríos led both sets of matters. The group also includes newly promoted partner Juan Pablo Bonilla, who has a focus on conflict resolution; as well as associates Laura Torrado and Adriana Otero, who both support on competition, data protection and consumer protection matters.

Colombia > TMT

Noted for its ‘clarity of advice‘, Posse Herrera Ruiz leans on its wider full-service offering to provide multidisciplinary coverage of TMT-related matters. Real estate specialist Andrés Montoya co-heads the practice; he brings significant experience in telecoms law, both from an infrastructure and regulatory perspective. Fellow department head Jorge de los Ríos is a competition partner, who is well versed in data protection and TMT-related regulatory issues. IP partner Ernesto Cavelier is also a key contact, while competition-focused associate Laura Torrado provides support.