Ms Carla do Couto Hellu Battilana > TozziniFreire Advogados > Sao Paulo, Brazil > Lawyer Profile

Particularly adept in matters involving the intersection of entertainment and technology, TozziniFreire Advogados draws on its corporate, regulatory, and IP expertise to advise clients in both non-contentious and contentious issues. Free speech regulations, copyright, licensing, image rights, and trade marks are core areas of activity for the team, which is particularly sought by clients in the social media and computer games industries. Marcela Waksman Ejnisman leads the practice and has a broad base of expertise across the sector, with strength in copyright and trade mark issues relating to financing, broadcasting, distribution, and content governance. Carla Do Couto Hellu Battilana is a key contact for social media clients, and is particularly seasoned in matters involving e-sports competition, free speech and censorship in Brazil.

Technology-related litigation is a core strength for TozziniFreire Advogados‘ technology and digital business practice, which is trusted by major international social media and networking companies in complex mandates. The team regularly advises on both regulatory and transactional matters, including technology transfer agreements, software licensing and venture capital funding. In addition, the team represents clients in civil and electoral disputes. The department is co-led by Marcela Waksman Ejnisman and Patricia Helena Marta Martins, with Ejnisman a key contact for contractual and advisory work and Martins focusing on civil litigation matters concerning data protection and AI. Carla Do Couto Hellu Battilana and Bruna Borghi Tomé are also of note, both advising on data protection issues.

TozziniFreire Advogados‘ IP practice is well known for its strength in internet, domain name and digital technology-related IP matters. Technology agreements, negotiations, transfers and licensing agreements are regularly undertaken by practitioners in the firm for high-profile domestic and international companies. M&A deals in which IP assets are a key consideration are also within the purview of the team, conducting due diligence and assessing potential liabilities across the spectrum of intangible properties, including copyright, trade marks and patents. The team also has a strong media and entertainment industry focus, advising on image usage rights, subsidiary rights and ambush marketing. The ‘exemplary’ team is co-led by transactional IP experts Marcela Waksman Ejnisman and Carla Do Couto Hellu Battilana. Stephanie Consonni De Schryver is also noted.

The cybersecurity and data privacy practice at TozziniFreire Advogados covers contentious and non-contentious data protection issues related to LGPD compliance, data breaches, and administrative and judicial proceedings. The litigation side of the practice regularly handles emblematic issues within the LGDP and internet law space, such as artificial intelligence, and intermediary liability for personal data in instances of illegality online. Marcela Waksman Ejnisman focuses her practice on contracts and advisory work related to data compliance programmes and training. Patricia Helena Marta Martins is a key contact within the team for litigation and administrative proceedings before the courts and regulators. Carla Do Couto Hellu Battilana is also a technology expert, regularly advising on data sharing agreements, data licensing and internal policies for clients. Luiza Sato joined the team from ASBZ Advogados in July 2022, bringing with her expertise across IP, technology and digital law.