Mr Ronald Urbach > Davis+Gilbert LLP > New York, United States > Lawyer Profile

Davis+Gilbert LLP
NEW YORK, NY 10019
United States
Ronald Urbach photo

Work Department

Advertising, Marketing + Promotions; Intellectual Property; Entertainment, Media + Sports; Digital Media, Technology + Privacy




Ronald R. Urbach is Chairman of the firm and the Executive Committee, co-chair of the Advertising, Marketing + Promotions Practice Group, and head of the Intellectual Property; Entertainment, Media + Sports and Digital Media, Technology + Privacy Practice Groups.

Mr. Urbach counsels clients on all aspects of law that governs the creation, production and distribution of advertising, marketing + promotions across all media channels. He regularly appears before the Federal Trade Commission, state Attorneys General, the National Advertising Division and other federal and local regulatory agencies that have jurisdiction over advertising, marketing and promotions.

His clients include numerous multinational, national and regional advertising agencies, including several of the top creative agencies in the world. Agency clients include digital, social media, promotion, direct marketing, telemarketing, public relations, experiential, shopper, event and other businesses. His clients are also some of the largest advertisers and marketers in many different product categories, including those in the automotive, telecommunications, wireless communication, retailing, consumer healthcare, cosmetics, video games, consumer electronics, publishing, membership services, computer, entertainment, internet, alcoholic beverages, magazines and travel sectors.

In addition, Mr. Urbach is a frequent contributor to the current and future state of advertising, this past year having spoken at numerous conferences across the United States, as well as at the premier advertising industry gathering “Advertising Week” in New York and London.


Washington University School of Law, St. Louis, J.D., 1976; Clark University, B.A., magna cum laude, 1973

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory

Davis+Gilbert LLP stands out for the size and specialization of its team, which is active across the spectrum of marketing, advertising and promotions work. Its core clients include major brands and advertising agencies, with a specific focus on the retail, hospitality and TMT sectors. Practice co-chair Ronald Urbach is a key figure in this area, routinely acting for clients in high-stakes matters involving the Federal Trade Commission (FTC) and the National Advertising Division (NAD). Fellow practice head Richard Eisert also specializes in regulatory matters, and has developed a strong reputation in the online advertising and e-commerce space. New media is also a strength of Allison Fitzpatrick, who has been advising clients on increasingly relevant areas such as influencer marketing and native advertising. Joseph Lewczak, formerly in-house counsel at EMI, is recommended for matters in the entertainment sector.

United States > Intellectual property > Copyright

Based in New York, Davis+Gilbert LLP is recognized in this space for its advice on domestic and international copyright matters, from litigation to multi-jurisdictional commercial initiatives. The team provides assistance to advertising agencies, marketers, digital media, and content producers, and has an extensive client list in publishing, media, entertainment, tech, and academia. It has also been increasingly active in copyright matters relating to social media posts and graffiti art. Key figures in the team include IP group chair Ronald Urbach; Sara Edelman, who is highly regarded for her work on fashion-related IP matters; IP litigator Guy Cohen, who has expertise in copyright infringement lawsuits; and Ashima Dayal, a name to note for copyright takedowns.

United States > Media, technology and telecoms > Advertising and marketing: litigation

(Hall of Fame)

Ronald UrbachDavis+Gilbert LLP