Joseph Lewczak > Davis+Gilbert LLP > New York, United States > Lawyer Profile

Davis+Gilbert LLP
NEW YORK, NY 10019
United States
Joseph Lewczak photo

Work Department

Advertising + Marketing




Joseph Lewczak is one of the most experienced advertising, marketing and promotions lawyers in the country. He helps clients ranging from creative, media and public relations agencies to retailers and video game companies assess legal risk and make informed decisions when launching high-impact campaigns for innovative technologies, products and services.

Joseph’s clients need the right answers fast. Often acting as “legal quarterback” in major, multinational marketing and promotional campaigns, he coordinates between agency teams, in-house counsel and other stakeholders to ensure legal compliance across all aspects before launch, including a broad array of intellectual property, advertising, marketing and promotions issues. Whether he’s counseling the smallest agency start-up or the world’s largest communications industry holding company, clients appreciate his uncanny ability to cut through legalese and craft efficient, business-oriented solutions.

Taking a “never say can’t” approach, Joseph is there when his clients need a simple gut check for an idea or when they are developing complex plans for a product or service launch. He advises on strategies to increase brand impressions through a wide array of marketing and promotional tactics, including the use of endorsements and testimonials in social media and beyond, claim support and product demonstrations in more traditional advertising, and sweepstakes and contests and other promotional tools. Joseph bases his advice not only on his legal knowledge, but also on his keen awareness of enterprise risk tolerance.

Joseph has negotiated an endless number of complex talent, production, licensing, sponsorship and agency agreements, worth anywhere from thousands to hundreds of millions of dollars. His clear, practical advice helps clients overcome differences to find common ground.

Before joining Davis+Gilbert, Joseph served as in-house counsel for EMI Music, gaining in-house knowledge that helps him anticipate and address client needs early in the creative process. His experience as an adjunct professor of advertising law at New York Law School and UCLA has deepened his interest in and respect for the history and legal bedrock of advertising law, while further sharpening his ability to spot potential issues and advise on novel legal scenarios.

Joseph is a professional songwriter and guitarist in an indie pop duo with his wife. His intimate knowledge of the music and creative industries gives him an added edge in understanding the pressures his clients face.


New York University School of Law, J.D., 1992; Rutgers College, Rutgers, State University of New Jersey, B.S., with honors, 1989

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory

(Leading lawyers)

Joseph Lewczak – Davis+Gilbert LLP

In New York, Davis+Gilbert LLP  has a longstanding and deeply rooted reputation in the advertising and marketing sector. It assists a wide range of clients, spanning from agencies, across brands in all product categories to data-driven services and platforms with the whole spectrum of advertising matters, including in relation to new technologies. Ronald Urbach, who acts the firm’s chairman and department’s co-head, is highly recognized by the market, as is co-chair Richard Eisert, who is particularly known for his work across technology, advertising and marketing, e-commerce, IP and privacy law. Allison Fitzpatrick  stands out in the fields of social media, influencer marketing and native advertising, among others. Joseph Lewczak focuses on campaigns for innovative technologies, products and services. Aaron Taylor is highlighted for his skill in advertising claims and strategies, as well as defending false advertising challenges.