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Veirano Advogados

Work +55 21 3824 4747
Fax +55 21 2262 4247
Brasilia, Porto Alegre, Rio de Janeiro, Sao Paulo

Valdir Rocha

Work +55 21 3824 4747
Veirano Advogados

Work Department

Intellectual Property, Media & Entertainment and Information Technology & Communications




Valdir Rocha is the National Practice Group Leader for the Intellectual Property Practice Group. He is recognized globally for his expertise in helping companies protect and defend their intellectual property rights.  He has advised many premier global and Latin American corporations, as well as internationally recognized brands including SC Johnson, Pfizer, Schering Plough, Nokia, Suzuki, Sandvik, Tag Heuer, ZTE, Vale, Qualcomm, Fila, Reebok, National Football League (NFL), National Basketball Association (NBA), Wyndham Hotels, Masterfoods/Mars and Marriott Hotels.

For more than three decades Mr. Rocha has provided clients with business-focused advice on registration, licensing and litigation of trademarks, industrial designs, patents, utility models, software, domain names, plant varieties and copyrights; technology transfer agreements, franchising agreements.  He has also regularly represented clients in matters related to trade names, unfair competition, trade secrets and other transactional matters associated with intellectual property rights.

Clients value Mr. Rocha’s vast experience and deep industry knowledge, along with his ability to identify unique solutions to resolve the challenging issues faced by today’s leading companies and their brands.  Working with other litigators at Veirano Advogados and the Firm’s appellate experts in Brasilia, he has successfully litigated multiple trademark, trade dress, patent, domain name and unfair competition cases for clients from Brazil, the United States, Italy, Canada and the United Kingdom.

Mr. Rocha also focuses his practice on advertising law, which includes the clearance of commercials, advertising campaigns, promotions and sweepstakes, representing world-class brands that include Microsoft, McDonald’s, Facebook, General Electric, Visa and Sony.  Mr. Rocha is a frequent speaker on these topics and represents Veirano as the Brazilian member of the Global Advertising Lawyer’s Alliance (GALA). For two years he chaired the America’s Group of this Association. Mr. Rocha has been elected Vice-Chair of GALA for a three-year period starting on January 2013.

Veirano Advogados’ Intellectual Property Practice Group was developed by Mr. Rocha and is unique in Brazil.   When he joined the Firm, Mr. Rocha was the sole intellectual property attorney and over time has recruited some of the top Intellectual Property and Trademark talent to the Firm including more than ten attorneys, as well as six patent engineers accomplished in the various aspects of Intellectual Property law.


Portuguese, English, Spanish and French


Brazilian Intellectual Property Association (ABPI), Board Member
Brazilian Association of Industrial Property Agents (ABAPI) Former Chairman of the Ethics Board
Global Advertising Lawyers Association (GALA), Past Regional President (Americas) and Board Member and Vice-Chair (2013/2015)
International Association for the Protection of Intellectual Property (AIPPI), former Membership Committee member and Brazilian Delegate to ExCom in India (2011) and Korea (2012)
International Bar Association (IBA), former vice chairman of the Patent and Trademark Committees and former Officer of Franchising Committee
International Franchising Lawyers Association (IFLA), Sole Brazilian member
International Trademark Association (INTA), Brazilian Reporter to International Annual Review of Trademark Jurisprudence for sixteen years, former member of the Editorial Board and the Anti-counterfeiting Committee and of the Bulletin Committee. Current member of the Enforcement Committee.
Brazilian Bar Association (OAB) – Rio de Janeiro, São Paulo and Rio Grande do Sul


LL.B, Universidade Federal do Rio de Janeiro (UFRJ), 1981

Patents, McGill University, Canada, July/August 2009
Alternative Dispute Resolution in Intellectual Property, Columbia University, NY, 1997
Drafting of Contracts in English, Universidade Cândido Mendes, Rio de Janeiro, 1992
Course on Author’s Rights, Brazilian National Library Foundation, Rio de Janeiro, 1985
Business English, Curso Oxford, Rio de Janeiro, 1985
Verbal Communication for Executives, Fundação Getulio Vargas, Rio de Janeiro, 1984


Corporate and M&A (including ‘compliance’)

Within: Corporate and M&A (including ‘compliance’)

Veirano Advogados provides ‘an excellent service’ to its clients, which include leading companies in the automotive, TMT and pharmaceutical sectors. Among its work highlights in 2017, Paula Surerus and Valdir Rocha advised Hertz on the sale of its Brazil operations to Localiza Rent a Car and its subsidiary Localiza Fleet. Private equity is another focal area, with Renata Fialho de Oliveira a key contact in this space. The ‘committed, available and competent’ Carlos Lobo ‘always comes up with creative solutions’. Lior Pinsky and Sérgio Bronstein are other leading practitioners in the team, often taking a lead role in the department’s major transactions. Augusto Cesar Barbosa de Souza and associate Vanessa Felício are also recommended. Fábio Figueira co-heads the team with de Souza.

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Intellectual property

Within: Intellectual property

Veirano Advogados’ Valdir de Oliveira Rocha Filho and Fábio Pereira have notable expertise in IP, with complementary experience in IT, media and entertainment law and access to the full-service capabilities of the firm. The team, which includes a number of experienced associates, acts for Brazilian and international companies in areas such as copyright, domain names, patents and advertising.

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Within: TMT

Veirano Advogados has a broad TMT practice, and covers disputes as well as regulatory advice. Clients include Dell, Fox Channels, HBO, Nokia and TIM. Valdir Rocha, Fábio Pereira and Robson Barreto lead the team.

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