Alice Tseng > Smart & Biggar > Toronto, Canada > Lawyer Profile

Smart & Biggar
York Street

Work Department

Marketing & Advertising, Life Sciences Regulatory & Compliance




Alice Tseng is a powerhouse in regulatory and marketing/advertising matters, earning acclaim as a “life sciences star” from clients and peers. As both a pharmacist and one of Canada’s leading regulatory lawyers, she counsels clients in highly regulated industries like pharma, medical devices, food, cannabis and cosmetics. She helps her clients navigate a myriad of regulatory regimes and industry codes to maximize commercial objectives while minimizing risk. She specializes in federal and provincial regulatory matters, as well as advertising and marketing, privacy, health care compliance, reimbursement, access to information and consumer product safety matters. In 2019, Alice was chosen as the “Life Sciences Regulatory Attorney of the Year for Canada” by LMG Life Sciences and in 2021 she was named “Toronto Cannabis Lawyer of the Year” by Best Lawyers. Many of her other accolades include rankings in Chambers Canada (Band 1 for Life Sciences: Regulatory / Compliance and Band 3 for Cannabis), The Canadian Legal Lexpert® Directory, Who’s Who Legal, The Best Lawyers in Canada, The Legal 500 Canada, Euromoney LMG Expert Guides: Women in Business Law, Lexpert’s Special Edition on Health Sciences, LMG Life Sciences, for Life Sciences, Biotechnology, Advertising & Marketing, Cannabis and Privacy, as well as Acritas for being a Stand-Out Lawyer. She is a Pharmacist, Patent Agent and Lawyer. Called to the Ontario Bar in 1998.


  • Fellow, Intellectual Property Institute of Canada


  • University of Toronto, LL.B., 1996
  • University of Toronto, B.Sc.Phm. (Pharmacy), 1993
  • Registered to practise before the United States Patent and Trademark Office
  • Ontario College of Pharmacists, Registered Pharmacist (Part B)

Lawyer Rankings

Canada > Cannabis

The practice at Smart & Biggar is a one-stop-shop for all cannabis related matters. The practice often advises clients on regulatory issues, brand protection, marketing, advertising, IP strategy, licensing and plant breeder’s rights and is led by life sciences expert, Alice Tseng; her specialisms include regulatory, marketing and advertising matters within pharmaceutical, cannabis and medical device industries.