Mr Hugo Cuesta > Cuesta Campos y Asociados S.C. > Mexico City, Mexico > Lawyer Profile

Cuesta Campos y Asociados S.C.

Work Department

Corporate M&A, Banking and Finance, Compliance


Partner and CEO at Cuesta Campos

Some of the representative matters undertaken by Mr. Cuesta are: (i) Represented Mexican developer on joint venture with Hyatt Hotel (ii) Advises Daimler International (Mercedes Benz) on merger with Nissan (iii) Represented Kapsch Trafficcom in the public bidding process with CAPUFE (iv) Corporate compliance for Nike de Mexico (v) Advice and representation of Flextronics on strategic projects, and counselling on the company’s compliance and acquisitions (vi) Counseled Subway in the relationship with franchisees (vii) Secure loans for Bank of America and a number of other US lenders using Mexican based assets (viii) Design and implementation of loan structures to Mexican subsidiaries for Wells Fargo (ix) Legal advise to Canon on financial and leasing services. (x) Restructure Seamar Diver’s Mexican operation (xi) Represent Fidelity on title insurance projects. (xii) Advise ZF Sachs on Mexican corporate structure.


Hugo Cuesta joined Cuesta Campos in 1986. He has focused his practice in international business transactions. His extensive corporate background comprises foreign investment, M&A, banking and finance, and corporate law.

Since 1990, he has developed substantial expertise representing leading foreign entities doing business in Mexico as well as Mexican entities doing business abroad. Mr. Cuesta has acted as Lead Mexican Counsel in several international projects and business transactions, advising multinationals on their legal, corporate and finance structure in Mexico. Has also acted as Lead Mexican Counsel for the Mexican operations of top maquiladoras (assembly plants) since their start up.


Spanish, English and French


He is former vice chair and board member of Meritas Law Firms Worldwide, and former vice chair of the American Chamber of Commerce in Mexico. He is also member of the New York State Bar Association as part of the Latin-American counsel of the international section, and of the anti-corruption Committee of the IBA. Member of the ICC.

He also serves as member of the board of various multinationals (including Nike Mexico), the Guadalajara Chamber of Commerce, and various foundations and non-profit organizations.
He teaches the class of Ethical standards in the legal profession at the prestigious Universidad Panamericana, Campus Guadalajara.  

In 1998 Mr. Cuesta worked as a foreign attorney in the London office of Nabarro & Nathanson a major commercial law firm in London.


Universidad Autónoma de Guadalajara. Juris Doctorate, 1988.
University of the Pacific, McGeorge School of Law. LL.M. in Business Taxation and Transnational Practice, 1989
University of Salzburg (Austria)
Instituto Tecnológico Autónomo de México (ITAM)
Rice University (Houston, TX)

Lawyer Rankings

Mexico > Corporate and M&A

Veteran Mexican firm Cuesta Campos y Asociados S.C. has been the preferred advisor to leading multinationals for decades, having built up an extensive track record in M&A transactions, corporate restructurings and joint ventures. The practice, which garners praise for being a ‘great team with lots of knowledge’, has a focus on the automotive, manufacturing, financial, real estate, and alcoholic-beverage industries. Of late, the corporate area has also seen an increase in agribusiness and IT mandates. Partner and CEO, Hugo Cuesta, who represents both foreign entities doing business in Mexico and Mexican entities doing business abroad; and Azucena Marin, who also specialises in antitrust matters as part of her broader M&A practice, jointly head the department. A second line of practitioners includes senior principal associate Rafael Sánchez; principal associate Jesús Bueno; and associate Franscela Sapien. The Meritas Law Firms Worldwide member for Mexico, it operates from offices in Mexico City, Guanajuato and Guadalajara.

Mexico > Banking and finance

Cuesta Campos y Asociados S.C. is distinguished by its solid expertise in asset-based lending, as well as in M&A matters with a strong financial component. The practice led by Hugo Cuesta and Azucena Marin – which operates from the firm’s offices in Guadalajara, Mexico City and León, and boasts particular expertise in the automotive, manufacturing, financial and real estate sectors – is a recurring choice for foreign banks and lenders doing deals in Mexico, and also acts as co-counsel with prestigious international firms. Mexico City-based senior associate, Andrés Urquidi, focuses his practice on the structuring and negotiation of financial transactions, including  security structures for companies in the energy sector and infrastructure projects.