Mrs Azucena Marin > Cuesta Campos y Asociados S.C. > Guadalajara, Mexico > Lawyer Profile

Cuesta Campos y Asociados S.C.

Work Department

Real Estate, Banking and Finance, Corporate M&A.


Partner at Cuesta Campos

Some of the representative matters undertaken by Mrs. Marin are the following: Joint venture transaction under a global cooperation agreement in the automotive industry between Daimler and Nissan; Joint venture transaction between Hyatt hotel operator and a leading real estate developer for a residential, hotel and retail development; Representation of a worldwide leading contract electronics manufacturer on the due diligence and acquisition of various industrial plants, as part of global merger transactions; Restructuring of a real estate development for the construction of yacht marina and sale of a residential golf course and touristic resort of 1,235 acres; Structuring of diverse security devices, including pledges, mortgages, syndicated credits and guarantee trusts for major loan transactions by leading foreign financing entities and banks; Legal advice on master plan regulations and CC&R’s for a high-class golf course and real estate development of 443 acres; Negotiation of a hotel management agreement and ancillary documents for a luxury-class hotel in a golf, marina & beach resort; Advice on regulatory compliance and negotiation of agreements for renewable energy projects; Legal restructure of industrial properties for pharmaceutical operations, among other key M&A, financial, foreign investment and real estate transactions.


Azucena Marín joined Cuesta Campos in 1999. Her practice is focused in mergers and acquisitions, financial and real estate transactions. Her other areas of expertise include foreign investment, competition law and corporate governance. For over 17 years, she has counseled multinational corporations in business start-ups, corporate restructuring, strategic acquisitions, joint ventures, asset based lending, among other key transactions, giving advice on compliance issues involving topics such as anticorruption, competition, money laundering.

She has participated in industrial, residential, commercial and touristic projects, including strategic acquisitions, real estate trusts, sale/lease-backs, built-to suit leases, hotel management, condominium structuring, development & construction agreements, mortgages, easements, title insurance, financial structures, estate planning.

Key clients / industries: electronic manufacturing, automotive assembly, automotive supply, banking and financial, pharmaceutical, real estate development, sportswear, cookware, production of alcoholic beverages, industrial logistic services.


Spanish, English.


Member of the Board of Directors of the Guadalajara chapter of the American Chamber of Commerce of Mexico and VP of the Board of the National Association of Corporate Lawyers in Jalisco (ANADE Jalisco), member of the Editorial Advisory Board of the Best Corporate Practices Magazine since January, 2014 and Honorary Secretary of the David Gutiérrez Carvajal Foundation, a non profit organization that manages a nursing home.

She has been guest speaker at conferences organized by the Universidad Panamericana, the Guadalajara branch of the American Chamber of Commerce (AMCHAM), Mexican Institute of Best Corporate Practices (IMMPC), Meritas Law Firms Association, the Mexican Bar Association (BMA), ANADE Jalisco and AMPI, a real estate agents association, on topics regarding legal due diligence, corporate governance, comparative law, international transactions and anti-corruption. Mrs. Marin completed a year-long project as participant in the Meritas Leadership Institute Class 2011-2012, about the benefits, security and ethical issues that law firms worldwide should consider when converting to the “cloud”, named “Meritas in the Cloud: The Digital Law Office”.

She was professor of Corporate Governance and is currently professor of Competition Law and member of the Academy of Commercial and Business Law at the Law School (Facultad de Derecho) of the Universidad Panamericana in Guadalajara.



Universidad Panamericana (Campus Guadalajara). Law Degree, 1997
Universidad Panamericana (Campus Guadalajara). Specialization in Companies and Business Corporations, 2001

National Association of Corporate Lawyers (ANADE):
– Corporate and Business Law Course (Diploma 2006 and 2008),
– Real Estate Law Course (Diploma 2007) 
– Course on Mediation and Negotiation (Diploma 2011).
– Seminars on Compliance, including Data Protection, Competition, Money- Laundering (Diplomas)

Instituto Tecnológico Autónomo de México (ITAM)
– Course on New Mexican Antitrust Law (Diploma), 2014

Mexico International Chamber of Commerce and Universidad Panamericana
– International Commercial Arbitration (Diploma)

Lawyer Rankings

Mexico > Corporate and M&A

(Leading individuals)

Azucena Marin – Cuesta Campos y Asociados S.C.

Veteran Mexican firm Cuesta Campos y Asociados S.C. has been the preferred advisor to leading multinationals for decades, having built up an extensive track record in M&A transactions, corporate restructurings and joint ventures. The practice, which garners praise for being a ‘great team with lots of knowledge’, has a focus on the automotive, manufacturing, financial, real estate, and alcoholic-beverage industries. Of late, the corporate area has also seen an increase in agribusiness and IT mandates. Partner and CEO, Hugo Cuesta, who represents both foreign entities doing business in Mexico and Mexican entities doing business abroad; and Azucena Marin, who also specialises in antitrust matters as part of her broader M&A practice, jointly head the department. A second line of practitioners includes senior principal associate Rafael Sánchez; principal associate Jesús Bueno; and associate Franscela Sapien. The Meritas Law Firms Worldwide member for Mexico, it operates from offices in Mexico City, Guanajuato and Guadalajara.

Mexico > Compliance

Cuesta Campos y Asociados S.C. ‘ compliance practice has a focus on the prevention of risks associated to its clients’ operations in Mexico, from identification through to the required steps to implement a full compliance program. The group, which also boasts substantial expertise in anti-money laundering and data protection, covers a variety of industries, with manufacturing, automotive, agroindustry and IT among its key sources of work. Azucena Marin, who has particular experience in antitrust and compliance matters; and senior associate Andrés Urquidi, whose expertise extends into capital markets and government procurement matters, are the main practice contacts.

Mexico > Banking and finance

Cuesta Campos y Asociados S.C. is distinguished by its solid expertise in asset-based lending, as well as in M&A matters with a strong financial component. The practice led by Hugo Cuesta and Azucena Marin – which operates from the firm’s offices in Guadalajara, Mexico City and León, and boasts particular expertise in the automotive, manufacturing, financial and real estate sectors – is a recurring choice for foreign banks and lenders doing deals in Mexico, and also acts as co-counsel with prestigious international firms. Mexico City-based senior associate, Andrés Urquidi, focuses his practice on the structuring and negotiation of financial transactions, including  security structures for companies in the energy sector and infrastructure projects.