Ms Tally Smitas > Pinheiro Neto Advogados > Sao Paulo, Brazil > Lawyer Profile

Pinheiro Neto Advogados
SÃO PAULO, SP 01455-906
Tally Smitas photo

Work Department

Intellectual Property, Technollogy, Corporate and Commercial Litigation.




Tally Smitas advises local and international clients from a wide array of industries, both in the litigation and advisory spheres. She concentrates her practice on intellectual property, digital law, entertainment law, data protection and complex commercial litigation, and has expertise in highly complex civil actions, involving intellectual property and digital law. In addition, Tally conducts lawsuits related to technology companies, prepares legal opinions and advises on matters involving intellectual property, data protection and new technologies, drafts contracts and structures agreements related to license and transfer of intellectual property assets, data protection and new technologies, structures and coordinates Brazilian General Data Protection Act (LGPD) compliance projects, and handles administrative proceedings initiated by consumer protection bodies and by the Public Prosecutor’s Office regarding providers’ liability and failure to comply with data protection obligations, and by the National Self-Regulating Advertising Council (CONAR) regarding discussions over advertising.


English, Portuguese.


Bachelor’s Degree in Law from the University of São Paulo (USP).

Extension in Digital Law and Data Protection by Fundação Getúlio Vargas (FGV).

Extension in The New General Data Protection Law – First Impressions by the Rio Institute of Technology and Society (ITS-Rio).

Lawyer Rankings

Brazil > Intellectual property

Under the leadership of José Mauro Decoussau Machado, Pinheiro Neto Advogados offers advice in the context of complex IP litigation, contractual issues and administrative matters, most notably trade mark prosecution. The team is a go-to destination for international technology companies with operations in Brazil due to its practitioners’ extensive cross-border experience. Márcio Junqueira Leite is highly regarded for his wide-ranging IP expertise. The ‘extremely qualified’ Carlos Strasburg focuses on litigation, which is also a key specialism for Tally Smitas. Gustavo Gonçalves Ferrer‘s key areas of practice include IP matters, technology, media and entertainment law.