Ms Phyllis Marcus > Hunton Andrews Kurth LLP > Washington DC, United States > Lawyer Profile
Hunton Andrews Kurth LLP Offices
2200 PENNSYLVANIA AVENUE, NW
WASHINGTON DC 20037
DISTRICT OF COLUMBIA
United States
- Firm Profile
- Go to...
Ms Phyllis Marcus
Work Department
Antitrust and Consumer Protection
Position
Partner
Career
Phyllis H. Marcus heads Hunton Andrews Kurth’s advertising counseling practice. With 17 years of prior leadership experience at the Federal Trade Commission, Ms. Marcus brings a unique vantage point to her retail, consumer products and technology clients. Her practice focuses on all aspects of advertising, from pre-acquisition diligence, initial product development, claim creation and substantiation establishment, to dissemination in traditional channels, digital, streaming, and social media, and the metaverse. Ms. Marcus also is the foremost expert on children’s privacy in the United States, having literally “written the book” (or at least, the rules) on the subject. For many years she led the FTC’s children’s online privacy program, bringing COPPA penalty actions and spearheading the 2013 overhaul of the COPPA Rule. This experience provides her with a keen understanding of the Ad Tech and digital environments as they apply to children.
Ms. Marcus was recognized as a Media and Advertisement Law Trailblazer by The National Law Journal and is a sought-after speaker at advertising and children’s privacy conferences. She been interviewed countless times by national media outlets, including by Bloomberg Law, Law360, and AdAge. Ms. Marcus also is a regular contributor to Hunton’s Retail Blog and Retail Year in Review.
Memberships
Admitted to the District of Columbia Bar
Education
- JD, University of Michigan Law School, cum laude, Notes Editor, Symposium Editor, Michigan Journal of Law Reform, 1993
- BA, University of Pennsylvania, magna cum laude, 1990
Lawyer Rankings
United States > Media, technology and telecoms > Cyber law (including data privacy and data protection)
Building global privacy compliance programs for private equity firms and advising on the data security implications of investment strategies forms an important part of Hunton Andrews Kurth LLP‘s privacy and cybersecurity practice. Global head Lisa Sotto assists clients on compliance with the CCPA and CPRA as well as other US state privacy laws. Sotto also leads the New York team on aiding clients in their response to data security incidents and subsequent investigations commenced by the FTC. Aaron Simpson is the go-to advisor for private equity and finance firms for regulatory compliance. The firm also leverages the experience of Washington DC-based Phyllis Marcus when advising gaming and tech companies on data security matters. Brittany Bacon is another name to note, working alongside Sotto on several matters. The firm has expanded its portfolio of security work for numerous energy, utility and critical infrastructure clients. Associate Danielle Dobrusin and counsels Michael La Marca, Adam Solomon and Jenna Rode are all key supports on matters, demonstrating the depth of expertise in the practice. All named lawyers are based in New York unless otherwise stated.
Lawyer Rankings
Top Tier Firm Rankings
- Media, technology and telecoms > Cyber law (including data privacy and data protection)
- Environment > Environment: regulatory
- Finance > Structured finance: securitization
Firm Rankings
- Insurance > Advice to policyholders
- Environment > Environment: litigation
- M&A/corporate and commercial > M&A: middle-market ($500m-999m)
- Media, technology and telecoms > Outsourcing
- Real estate > Real estate finance
- Finance > Capital markets: high-yield debt offerings
- Finance > Capital markets: debt offerings
- Energy > Energy litigation: oil and gas
- Energy > Energy regulation: electric power
- Energy > Energy transactions: electric power
- Energy > Energy transactions: oil and gas
- Finance > Fintech
- Labor and employment > Immigration
- Labor and employment > Labor and employment disputes (including collective actions)
- Labor and employment > Labor-management relations
- Dispute resolution > Product liability, mass tort and class action - defense: toxic tort
- Finance > Project finance
- Real estate > Real estate
- Real estate > Real estate investment trusts (REITs)
- Energy > Renewable/alternative power
- Intellectual property > Trademarks: litigation
- Intellectual property > Trademarks: non-contentious (including prosecution, portfolio management and licensing)
- Finance > Capital markets: high-yield debt offerings
- Finance > Capital markets: equity offerings
- Labor and employment > Employee benefits, executive compensation and retirement plans: transactional
- Energy > Energy regulation: oil and gas
- Media, technology and telecoms > Technology transactions
- Tax > US taxes: non-contentious
- Labor and employment > Employee benefits, executive compensation and retirement plans: design
- Finance > Restructuring (including bankruptcy): corporate