Rayna Lopyan > Frankfurt Kurnit Klein & Selz PC > New York, United States > Lawyer Profile

Frankfurt Kurnit Klein & Selz PC
New York NY 10005
United States
Rayna Lopyan photo

Work Department

Advertising, Marketing & Public Relations




Rayna S. Lopyan is counsel to the Advertising and Ad Tech Groups where she represents clients on advertising, branded entertainment, intellectual property, digital media and advertising technology matters.

Ms. Lopyan counsels clients in the advertising and entertainment industries on all aspects of their businesses, and handles the full gamut of advertising industry agreements. Her clients include well-known advertisers, ad agencies, start-ups, ad tech vendors, social platforms, video game publishers, and media companies.

She regularly structures and negotiates sponsorship and event promotion agreements with music, sports, and entertainment properties, celebrity talent and influencer agreements, brand and celebrity licensing agreements, branded entertainment deals, content distribution agreements, releases and licenses, creative and media services agreements, and commercial production agreements. She also advises clients on native advertising, IP clearance, advertising copy, claims substantiation, network clearance, and regulatory compliance issues.

Ms. Lopyan also has specific expertise in digital media and advertising technology issues. She routinely helps brands, agencies, and publishers structure their media purchase/ad sales programs, and draft and negotiate media agreements, including those governed by standard IAB and custom media terms. Her deep familiarity with governing advertising and privacy laws and industry guidelines (from the ANA, 4As, FTC, IAB, MRC, DAA, and NAI) makes her an asset to clients wrestling with issues including transparency in digital media buying, brand safety, ad measurement and verification, programmatic media sales, privacy law compliance, and data strategy. She also helps brands and publishers execute new ad monetization programs on their own and third party platforms, including advising on the use of first party audience data in support of such programs. She is actively involved with leading industry organizations, including the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative.

Ms. Lopyan is a frequent speaker and writer on advertising and media issues, including recent presentations on influencer marketing, media buying, and tracking technologies. She guest lectures at Rutgers Law School’s Fashion Law seminar and Fordham Law School’s IP Transactions seminar, and contributes to the Firm’s Advertising Law Updates blog. She assisted in drafting the “Litigation Strategies in Fashion Law” chapter for the book Fashion Law: A Guide for Designers, Fashion Executives, and Attorneys, 2d ed. and the “Digital Workplace Privacy” chapter for the PLI Privacy Law Answer Book, 2017 ed. Ms. Lopyan in a proud participant in the Glass Leadership Institute run by the Anti-Defamation League, where she continues her prior work in support of the organization. In the past, she contributed to a Supreme Court amicus brief challenging the Trump Administration’s executive travel ban, and has blogged about ADL’s Stop Hate for Profit campaign.


Columbia Law School (J.D., 2010)

University of Pennsylvania (B.A., summa cum laude, 2007)

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory

Frankfurt Kurnit Klein & Selz PC particularly stands out in the advertising and marketing sphere. Its well-known team of regularly works with brands looking for traditional advertising advice, including production, media marketing and influencer agreements, unions and contracts matters, FTC and FCC enforcement,  as well as assistance on innovative matters spanning from adtech and AI to blockchain and NFTs. In New York, Terri Seligman, a ‘leading attorney in the advertising space’, manages a deep bench of lawyers including Brian Murphy, who is praised as ‘an encyclopedia of legal knowledge in all things entertainment and advertising law‘. Hannah Taylor also stands out for leading on numerous matters and is described as ‘a trusted resource for advertising and marketing transactional work’. ‘Exceptional’ IP lawyer Rayna Lopyan, sports and entertainment expert Christopher Chase and managing partner and chairman of the global advertising lawyers alliance Jeffrey Greenbaum are also noted.