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Guevara & Gutiérrez S.C

Work +591 2 277 0808
Fax +591 2 279 6462
La Paz, Santa Cruz
Guevara & Gutiérrez S.C, Marcos Mercado, La Paz, BOLIVIA

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Marcos Mercado

Work 591 2 2770808
Guevara & Gutiérrez S.C

Work Department

Intellectual Property


Partner of G&G IP


As the partner in charge of the IP department of the firm, he counsels corporate clients on trademark cases and transactions; He focuses his practice on IP litigation, and he has ample experience in advertising law. He is also responsible for the coordination of the entire department of IP law of the firm.

Before joining Guevara & Gutiérrez, he worked in several institutions related to intellectual property, both in Bolivia and abroad. He was the head of the trademarks department at the Bolivian IP Authority SENAPI, acted as assistant consultant to the drafting committee of the ministry of justice in charge of the creation of the Bolivian IP act, and worked as a foreign associate at the boutique firm “Pons Patentes y Marcas” in Madrid, Spain.


He is fluent in Spanish and English.


  • La Paz Bar Association
  • Bolivian Ministry of Justice
  • Member of GALA (Global Advertising Lawyers Alliance)
  • Member of INTA (International Trademark Association) – ADR Committee
  • Member of IIDA (Interamerican Institute of Copyright)
  • Member of ASIPI (Interamerican Association of IP Law)
  • Registered Arbitrator at the World Intellectual Property Organization for IP matters
  • Registered Arbitrator at the National Chamber of Commerce of Bolivia for IP matters


  • Universidad Católica Boliviana UCB, La Paz - Bolivia - Law Degree;
  • Universidad de Alicante, Spain - LL.M. in Intellectual Property Law;
  • Universidad Andina Simón Bolivar, Bolivia – LL.M. in Law and Economics;
  • Universidad Mayor de San Andrés UMSA, Bolivia – Diploma on higher education.


Intellectual property

Within: Intellectual property

Guevara & Gutiérrez S.C’s La Paz-based practice is led by Marcos Mercado and Jorge Inchauste. The practice handles a full range of matters including filings, renewals, registrations and patent matters, but its key strength is trade mark litigation. Mercado acted for Granja Avicola Integral Sofía in 15 successful disputes against a key Bolivian competitor during 2016. Other litigation clients include Ajinomoto and Hotel La Quinta. The team also assumed management of a portfolio of over 30 patents on behalf of Colombian firm Lloreda Camacho & Co.

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