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Guevara & Gutiérrez S.C

CALLE 15 DE CALACOTO, TORRE KETAL, OF 402, LA PAZ, BOLIVIA
Tel:
Work +591 2 277 0808
Fax:
Fax +591 2 279 6462
Email:
Web:
www.gg-lex.com
La Paz, Santa Cruz
Guevara & Gutiérrez S.C, Marcos Mercado, La Paz, BOLIVIA

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Marcos Mercado

Tel:
Work 591 2 2770808
Email:
Guevara & Gutiérrez S.C

Work Department

Intellectual Property

Position

Partner of G&G IP

Career

As the partner in charge of the IP department of the firm, he counsels corporate clients on trademark cases and transactions; He focuses his practice on IP litigation, and he has ample experience in advertising law. He is also responsible for the coordination of the entire department of IP law of the firm.

Before joining Guevara & Gutiérrez, he worked in several institutions related to intellectual property, both in Bolivia and abroad. He was the head of the trademarks department at the Bolivian IP Authority SENAPI, acted as assistant consultant to the drafting committee of the ministry of justice in charge of the creation of the Bolivian IP act, and worked as a foreign associate at the boutique firm “Pons Patentes y Marcas” in Madrid, Spain.

Languages

He is fluent in Spanish and English.

Member

  • La Paz Bar Association
  • Bolivian Ministry of Justice
  • Member of GALA (Global Advertising Lawyers Alliance)
  • Member of INTA (International Trademark Association) – ADR Committee
  • Member of IIDA (Interamerican Institute of Copyright)
  • Member of ASIPI (Interamerican Association of IP Law)
  • Registered Arbitrator at the World Intellectual Property Organization for IP matters
  • Registered Arbitrator at the National Chamber of Commerce of Bolivia for IP matters

Education

  • Universidad Católica Boliviana UCB, La Paz - Bolivia - Law Degree;
  • Universidad de Alicante, Spain - LL.M. in Intellectual Property Law;
  • Universidad Andina Simón Bolivar, Bolivia – LL.M. in Law and Economics;
  • Universidad Mayor de San Andrés UMSA, Bolivia – Diploma on higher education.


Bolivia

Intellectual property

Within: Intellectual property

Guevara & Gutiérrez S.C is especially experienced in trade mark litigation and, as well as handling trade mark filings, renewals and registrations, it is increasingly active in patent work. Marcos Mercado, who co-leads the team with Jorge Inchauste, acted for clients including Empresa Hotelera La Quinta, Consorzio del Formaggio Parmigiano-Reggiano and Ajinomoto in trade mark opposition litigation, as well as assisting Toyo Tire and Rubber with multi-jurisdictional trade mark proceedings. On the patents side, Mercado is handling two of Gilead Sciences’ patent portfolios. New clients of the department include BlackBerry, Tetra Pak and Teleticket; Healing Sports is a more longstanding client.

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