Rafi Azim-Khan > Pillsbury Winthrop Shaw Pittman LLP > London, England > Lawyer Profile

Pillsbury Winthrop Shaw Pittman LLP

Living Wage

Rafi Azim-Khan photo

Work Department

Intellectual property; marketing; global sourcing; technology; data protection.


Mr Azim-Khan is a partner in Pillsbury’s global sourcing group and head of IP/IT and privacy, Europe. Also leads the marketing law and e-business teams. Listed as a ‘leader’ in advertising law since 1994 and one of the ‘digital dozen’ UK e-commerce and data privacy specialists. Has considerable experience of advising well-known multinational clients on a wide range of UK, EU and international IP, regulatory and commercial matters, particularly product launches and new market entry (UK National Lottery; global launch of Wilkinson Sword/Schick products against Gillette; rebrand of Daewoo; and launch of Chevrolet s20 Red Bull); headline comparative advertising and IP disputes (’Jif’ House of Lords passing off; 007 franchise copyright; easyJet and 02 ‘Bubbles’ ECJ trade marks); sponsorships (FIFA World Cup); promotions (first million-pound TV/radio lotteries for Virgin Radio/TFI Friday); and overcoming regulatory investigations (ASA; OFT; Trading Standards; ICO). Has also covered significant outsourcings (BAE Systems/Xchanging); public sector (Catalist, DOH, MOD); procurements; commercial contracts; and all aspects of e-commerce, including multinational e-business audits (GE and GM), website set up and substantial data protection matters (transfers; MCCs; BCRs; governance). Sector experience includes IT, food, healthcare, media, travel, automotive and defence.


Qualified 1993; associate Lewis Silkin, Cameron McKenna; partner McDermott Will & Emery 2000-03; partner Wragge & Co 2003-08; partner Pillsbury Winthrop Shaw Pittman 2008. Lectures regularly and is co-author of ‘e-Commerce from Cradle to Grave’; ‘A Practitioner’s Guide to Regulation of the Internet’; PLC’s ‘International Sales and Marketing Practice Manual’; Sweet & Maxwell’s ‘Encyclopedia of e-Commerce’ and for 2008, the IPA’s ‘Ad Law’ and ‘E-Business: The Practical Guide to the Laws’.


E-Commerce Law Group; Advertising Law Group (chairman); British American Business (chairman Law Forum); IBA; Law Society.


Queen Mary, University of London (1990 LLB Hons); The College of Law, Chancery Lane, London (1991).

Lawyer Rankings

London > Risk advisory > Data protection, privacy and cybersecurity

(Hall of Fame)

Rafi Azim-KhanPillsbury Winthrop Shaw Pittman LLP

Pillsbury Winthrop Shaw Pittman LLP’s team is praised as ‘exceptionally professional, thorough and accessible’. Rafi Azim-Khan, who splits his time between London and Silicon Valley, heads up the practice and focuses on data, internet and e-commerce matters. Steven Farmer is recommended for data breach work and GDPR mandates.

London > Industry focus > TMT

(Hall of Fame)

Rafi Azim-KhanPillsbury Winthrop Shaw Pittman LLP

Pillsbury Winthrop Shaw Pittman LLP‘s ‘exceptionally skilled and knowledgeable’ practice is best known for its work in the media and entertainment industry. In particular, the team advises clients on data protection issues, digital advertising mandates, e-commerce projects and outsourcing transactions. Rafi Azim-Khan, who divides his time between London and Silicon Valley, has a wealth of expertise in the media and telecoms sectors, spanning GDPR compliance work, M&A and cybersecurity law. Steven Farmer is noted for his strong track record in technology transactions, including cloud computing and SaaS agreements.