Mr James Taylor > Loeb & Loeb LLP > New York, United States > Lawyer Profile

Loeb & Loeb LLP
NEW YORK, NY 10154
United States
James Taylor photo

Work Department

Advanced Media and Technology


Partner and Chair, Advanced Media and Technology; Co-Chair, Loeb & Loeb Diversity Committee


Jim Taylor has more than 30 years of experience assisting brands, advertising agencies, and media and technology companies with the full spectrum of issues and transactions related to advertising, marketing and promotions. He provides creative and pragmatic solutions to help clients leverage data, technology, and new and expanding information channels to reach consumers and market their products and services.

Known for his pragmatic, business-oriented approach, Jim advises clients on innovative adtech and technology-enabled transactions, media-related agreements, and privacy and data protection issues, including those related to the GDPR and the California Consumer Privacy Act (CCPA). He provides counsel on integrated marketing, social media and other content initiatives, agency services agreements, sponsorships and brand integration deals, talent and music agreements, guild issues, and intellectual property and brand protection concerns.

Jim takes pride in maintaining close relationships with his clients and gaining a deep understanding of their business mechanics and objectives, allowing him to provide practical and holistic advice as they navigate a rapidly evolving consumer marketplace.

Jim has a passion for mentoring professionals at all levels, both at Loeb and outside the firm. He serves as co-chair of the firm’s Diversity Committee, a position that allows him to spearhead firmwide diversity and inclusion initiatives as well as to help attorneys on an individual level grow their careers while remaining true to their authentic selves.


Brooklyn Law School, J.D.
University of Illinois at Urbana-Champaign, B.S., magna cum laude

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: litigation

(Hall of Fame)

James TaylorLoeb & Loeb LLP

Loeb & Loeb LLP represents a number of market-leading corporates in advertising disputes, and is especially active in defending companies before the NAD and the NARB. Practice co-chair David Mallen is uniquely experienced in this area, having previously served as a former deputy director of the NAD. Joint practice head Thomas Jirgal is recommended for matters in the TMT sector, and particularly in cases requiring an in depth knowledge of telecoms. Another contact in this space is Jason Stiehl, who has experience in consumer fraud cases involving the TCPA and the Electronic Funds Transfer Act. Brian Heidelberger oversees the advertising, marketing and promotions group and is an expert in false and misleading advertising claims. Also recommended is James Taylor, a contact for ad-tech and data privacy matters.

United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory

(Hall of Fame)

James TaylorLoeb & Loeb LLP

Loeb & Loeb LLP is a leading firm for new media and interactive technology such as e-sports and VR, a reputation that is reflected in its work for tech giants, including Google, Amazon and Facebook. In this regard, the team advises some of the world’s best-known tech and media companies on the advertising and IP aspects of their most significant joint ventures and commercial collaborations. New York-based James Taylor chairs the advanced media and technology group and has been very active in advising on mobile marketing initiatives as well as on the placement of products in video games. Also recommended in New York is firm chairman Kenneth Florin, a very well-respected name in the market. Contacts in the Chicago office include Nathan Hole, who is highly experienced in advertising promotions through social media platforms; and Brian Heidelberger, who heads up the advertising, marketing and promotions group and recently led work for Ticketmaster on its response to concert cancelations as a result of Covid-19.