Mr Brian Socolow > Loeb & Loeb LLP > New York, United States > Lawyer Profile

Loeb & Loeb LLP
NEW YORK, NY 10154
United States
Brian Socolow photo

Work Department



Partner and Co-Chair, Sports


Brian Socolow represents athletes, teams, event owners, media companies, equipment manufacturers and others in the sports industry in complex commercial transactions and business disputes. 

He has handled transactions ranging from media broadcast and distribution agreements, sponsorships and trademark licenses to venue agreements and the purchase and sale of sports properties. Most recently, Brian has represented smart home services provider Vivint in its naming rights deal for the arena home to the Utah Jazz, represented a group seeking an MLS expansion franchise, negotiated an employment agreement for the CEO of World TeamTennis, and counseled the World Freerunning Parkour Federation in negotiations with the International Gymnastics Federation. 

Brian has provided leagues, event owners and media agencies, such as World Surf League, Tough Mudder, the Ladies Professional Golf Association and AdLarge Media, with strategic counsel in television and radio broadcast agreements, internet distribution and marketing rights arrangements, live event webcasting, exclusive ad partnerships, and sponsorships. He also has notable experience litigating copyright and trademark conflicts, contractual disputes.

Brian has a particular depth of experience in the rapidly growing sports technology and data sector. He advises manufacturers of wearable devices and other sports technology companies on data collection and use practices, security issues, and licensing matters. In addition, Brian has developed a niche in the emerging sports market, helping clients grow their sport and develop their brands. 

Brian serves on the board of directors of the Sports Lawyers Association and regularly comments on sports-related topics as a legal contributor for top-tier media outlets, such as CNN, ESPN Radio and The Wall Street Journal. 

In addition to his sports practice, he represents clients in intellectual property, entertainment and complex commercial disputes.


University of Virginia School of Law, J.D.
Yale University, B.A., magna cum laude

Lawyer Rankings

United States > Industry focus > Sport

The team at Loeb & Loeb LLP is noted for its strong track record handling both transactional and litigious work spanning the full spectrum of sports matters, including team acquisitions, dispositions and ownership bids, broadcast and media rights and issues related to the development and operation of arenas and stadiums. The group is also well versed in the growing area of esports and fantasy sports. Los Angeles-based Arash Khalili leads the practice alongside Brian Socolow in New York, who is an expert in media broadcast and distribution agreements and sponsorship and IP matters. Also recommend is Chicago-based Douglas Masters, who is highly regarded for being ‘extremely successful in terms of obtaining desired results’. A new addition to the New York group is Ian Carleton Schaefer, who joined the firm in January 2021 from Epstein Becker & Green, P.C., bringing extensive expertise in workplace and employment issues.