Mr Brian Socolow > Loeb & Loeb LLP > New York, United States > Lawyer Profile

Loeb & Loeb LLP
345 PARK AVENUE
NEW YORK, NY 10154
United States
Brian Socolow photo

Work Department

Sports

Position

Co-Chair, Sports

Career

Brian Socolow represents athletes, teams, event owners, media companies, equipment manufacturers and others in the sports industry in complex commercial transactions and business disputes. 

He has handled transactions ranging from media broadcast and distribution agreements, sponsorships and trademark licenses to venue agreements and the purchase and sale of sports properties. Most recently, Brian has represented smart home services provider Vivint in its naming rights deal for the arena home to the Utah Jazz, represented a group seeking an MLS expansion franchise, negotiated an employment agreement for the CEO of World TeamTennis, and counseled the World Freerunning Parkour Federation in negotiations with the International Gymnastics Federation. 

Brian has provided leagues, event owners and media agencies, such as World Surf League, Tough Mudder, the Ladies Professional Golf Association and AdLarge Media, with strategic counsel in television and radio broadcast agreements, internet distribution and marketing rights arrangements, live event webcasting, exclusive ad partnerships, and sponsorships. He also has notable experience litigating copyright and trademark conflicts, contractual disputes.

Brian has a particular depth of experience in the rapidly growing sports technology and data sector. He advises manufacturers of wearable devices and other sports technology companies on data collection and use practices, security issues, and licensing matters. In addition, Brian has developed a niche in the emerging sports market, helping clients grow their sport and develop their brands. 

Brian serves on the board of directors of the Sports Lawyers Association and regularly comments on sports-related topics as a legal contributor for top-tier media outlets, such as CNN, ESPN Radio and The Wall Street Journal. 

In addition to his sports practice, he represents clients in intellectual property, entertainment and complex commercial disputes.

Education

University of Virginia School of Law, J.D.
Yale University, B.A., magna cum laude

Lawyer Rankings

United States > Industry focus > Sport

Loeb & Loeb LLP houses a multidisciplinary team with experience in litigation, financing, corporate and commercial work, and intellectual property to provide a full service to sports sector clients. One of the key growth areas for the team is esports, where the firm acts for high-profile individuals in media rights and endorsement deals, as well as representing league operators in broadcast rights and venue licensing matters. The bicoastal practice is chaired by Arash Khalili and Brian Socolow, who are based in Los Angeles and New York respectively, both of whom are highly experienced in IP-related transactions along with a wide range of commercial work. On the contentious side, Chicago-based IP and advertising litigator Douglas Masters is highly active in the brand protection space, working with brand owners, sports leagues, and individual athletes on copyright and trademark matters. In late 2019, the firm saw the arrival of Derek Crownover, who joined the Nashville office from Dickinson Wright PLLC and handles a broad spectrum of commercial work, with a particular specialism in copyright matters.