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Brigard Urrutia

Work +57 1 346 2011
Bogota, Cali

Juan Pablo Cadena

Work +571 7442200 Ext. 8297
Brigard Urrutia

Work Department

Intellectual Property




As a partner of Brigard Castro, he leads Copyright, Intellectual Property and Trademarks Litigations, and Deposit of Trade Names and Slogans practice areas. He advises local and foreign clients on a wide variety of matters in Intellectual Property and specific litigations on trademark, copyright, patents, sanitary and health registrations.

Mr. Cadena graduated as an attorney from Universidad Nuestra Señora del Rosario in1990. Postgraduate course on Intellectual Property Law from Queen Mary and Westfield College, University of London.

Also an active member of multiple International Intellectual Property Organizations such as: International Trademark Association (INTA), Asociación Interamericana de la Propiedad Industrial (ASIPI) (Inter- American Industrial Property Association, ASIPI),  Association Internationale pour la Protection de la Propriété Industrielle (AIPPI) (International Association for the Protection of Industrial Property-AIPPI), Asociación Colombiana de la Propiedad Industrial (ACPI)(Colombian Association of Industrial Property-ACPI), among others.



Spanish and English


INTA, ASIPI, AIPPI, Intellectual Property of Owners Association, Interty


Lawyer from Universidad del Rosario. He holds a postgraduate degree on Intellectual Property from Queen Mary and Westfield College in London, UK.


Intellectual property

Within: Intellectual property

Brigard & Castro’s 11-strong team (plus four technical specialists) services the registration and protection of all IP rights and associated litigation. The intellectual property arm of full-service corporate firm Brigard Urrutia, the practice is co-led by Juan Pablo Cadena, María Fernanda Castellanos and Martín Torres; associates Carlos Alberto Carvajal and Catalina Gómez are also key team members. The group acted successfully for Inditex, filing an application against the trade mark ZZ JOHANNA ZARAZA based on its well-known ZARA registrations in multiple classes. Other matters included successfully representing an internationally recognised hotel brand in an unfair competition action against a competitor who registered a similar trade mark and used it in a way that could generate consumer confusion. Other 2018 highlights included assisting Gelgene Corporation after the patent office had rejected patent applications for cancer treatment; the firm prepared a series of filings that overcame the objections raised. Clients include Colgate Palmolive, Philip Morris, Amazon and Google.

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