Susan Natland > Knobbe Martens Olson & Bear LLP > Irvine, United States > Lawyer Profile
Knobbe Martens Olson & Bear LLP Offices
2040 MAIN STREET
14TH FLOOR
IRVINE, CA 92614
CALIFORNIA
United States
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Susan Natland
Position
Partner
Career
Susan Natland advises on all aspects of domestic and international brand protection and enforcement, advertising law, unfair competition, copyright, and data privacy and security matters. By investing the necessary time to understanding her client’s business and specific goals, Susan delivers solutions that maximize efficiencies and opportunities. Responsive, accountable and results-oriented, Susan is dedicated to serving as both a trusted legal and business advisor.
Susan is Co-Chair of the firm’s Trademark and Brand Protection Group. Her practice includes domestic and foreign trademark selection and clearance, trademark procurement and prosecution, ex parte and inter partes proceedings before the Trademark Trial and Appeal Board (TTAB), trademark audits, licensing, domain name disputes, counterfeit goods and customs, copyrights, entertainment law, rights of publicity, and trademark and copyright enforcement and litigation. A hands-on advocate for her client’s rights, Susan has even personally attended raids of counterfeit goods warehouses in China. Susan was appointed by the U.S. Secretary of Commerce and currently serves as Chair of the Trademark Public Advisory Committee (TPAC) which advises the Under Secretary of Commerce for Intellectual Property and the Director of the USPTO on matters relating to the policies, goals, performance, budget, and user fees of the USPTO. Susan is also extremely active in the International Trademark Association (INTA), has served as Chair if its Enforcement Committee, among other roles, and is currently on the INTA Presidential Task Force.
Chair of the firm’s Data Privacy and Security Group and a certified data privacy specialist by the International Association of Privacy Professionals, Susan also offers clients honed skill in advising on data privacy and data security compliance and procedure, data breach response, online privacy, mobile privacy, advertising and promotions, and social media. Susan is also a registered patent attorney.
Lawyer Rankings
United States > Intellectual property > Trademarks: non-contentious (including prosecution, portfolio management and licensing)
Knobbe Martens Olson & Bear LLP utilizes its national presence to advise household name corporates such as Monster Energy, Fox, Toshiba, and Amazon, on the maintenance and enforcement of their international trademark portfolios. Headed by brand protection expert Susan Natland and Jeff Van Hoosear, who brings extensive experience appearing in proceedings before the Trademark Trial and Appeal Board, the team’s client base spans sectors ranging from e-commerce, entertainment, fashion, and hospitality to life sciences, food and beverages, aviation and consumer products. The group is supported by intellectual proprety authority and managing partner Steven Nataupsky and in Los Angeles by Jessica Sganga, who counsels clients on electronic commerce matters, including data privacy and data security compliance. Jacob Rosenbaum was appointed to partner in January 2023. All lawyers work in the Irvine office unless noted.