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Kirkland & Ellis LLP

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Ross Weisman

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Kirkland & Ellis LLP

Work Department

Intellectual Property


Ross Weisman is the head of the advertising, marketing and promotions group at Kirkland & Ellis. He counsels a variety of clients in virtually all aspects of advertising and promotions law, including reviewing advertising and marketing copy and promotions. He also has extensive experience defending and challenging advertising claims in federal court under 43(a) of the Lanham Act (and working with the experts who conduct the consumer perception surveys so critical to these cases), as well as before the National Advertising Division of the Council of Better Business Bureaus (NAD) and the National Advertising Review Board (NARB).


Boston University School of Law (J.D., 1993, cum laude), G. Joseph Tauro Scholar; Northwestern University (B.A., 1988, Phi Eta Sigma). Admitted to the Illinois Bar.

United States: Media, technology and telecoms

Advertising and marketing: litigation

Within: Advertising and marketing: litigation

Kirkland & Ellis LLP advertising, marketing and promotions group fields a team of intellectual property litigation experts and frequently handles false advertising disputes. In the consumer class action space, it defended Colgate-Palmolive in a dispute alleging false and misleading advertising of the whitening properties of its Optic White toothpaste, and represented Sanderson Farms in allegations of false advertising from two consumer advocacy groups relating to its '100% natural' chicken. Washington DC-based Gregg LoCascio alongside Robin McCue and Megan New (both based in Chicago) successfully obtained a jury trial victory and $16m in damages for Dyson in false advertising litigation brought against its vacuum competitor SharkNinja. Ross Weisman, also in Chicago, is another key name to note. The practice also has experience advising clients before the FTC, the NAD and National Advertising Review Board (NARB).

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