Ms Morena Zavaleta > Arias > San Salvador, El Salvador > Lawyer Profile
Arias Offices
CALLE LA MASCOTA #533
COLONIA SAN BENITO
SAN SALVADOR
El Salvador
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Ms Morena Zavaleta
Work Department
- Intellectual Property and Lifesciences Law
- Information Technology Law and Data Privacy
- Healthcare Law and Life Science
Position
Partner
Career
Morena joined Arias on 1998 as head of the Intellectual Property and Lifesciences Law Department and became regional IP partner in 2000.
She has over 25 years of experience in this practice area; with her knowledge and experience, she structured the department in all seven fully-integrated offices in six countries of Central America. Morena has worked with some of the largest national and international companies in the region.
She has participated in several Due Diligence processes of IP rights and Health regulation for important international transactions such as Citi Group sale in the region and manages trademark portofolios for renowned multinational and local companies. Also, Morena has participated in litigation and protection of several world known trademarks, copyrights, patents, and with the litigation team in trans-border cases, among others.
Morena has also been active in pro bono work, with activities in Hospital Bloom, Clinica Tacuba, and with Cyrus R. Vance Center for International Justice and “Fundación Lidera”; she organized, for the first time the event of El Salvador chapter of Women in Profession (WIP), this activity aims to promote the participation of women in the legal profession, providing them with the necessary tools to achieve this. Addiotionally, she actively participates in the IP group of AmCham advising microenterprises, among others.
Languages
- Spanish
- English
Memberships
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Member of the Interamerican Association of Intellectual Property (ASIPI).
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Board member of the Salvadoran Association of Intellectual Property (ASPI).
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Member of the International Trademark Association (INTA) in the Unreal Campaign Committee.
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Member of the Intellectual Property Committee and Legal Studies of the American Chamber of El Salvador (AMCHAM).
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International Bar Association (IBA)
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Member of MARQUES and the Branding and Marketing Committee.
Education
- Law Degree from the Universidad Dr. José Matías Delgado.
- Authorized as a practicing Attorney and Notary Public by the Supreme Court of El Salvador.
- Masters in Intellectual and Industrial Property from EAE Business School and the University of Barcelona
Lawyer Rankings
El Salvador > Intellectual property
(Leading individuals)The experienced team at Arias leverages the bench strength of seven offices throughout the region to advise prominent multinationals such as Procter & Gamble, Philip Morris and Chevron on the safeguarding and management of their international IP portfolios. With a client base spanning the food and beverages, pharmaceuticals, retail, tech, and manufacturing sectors, the group assists with the full spectrum of trade mark and patent matters, including high-stakes infringement actions, registrations, renewals and post-registration changes. In addition, the team has notable expertise in handling the IP due diligence for major M&A transactions. Morena Zavaleta, who brings 25 years’ experience in the IP space to the group and serves as the firm’s regional director of IP and life sciences, steers the team. She is supported by senior associate Marcela Canjura, whose skill set extends to cover clearance searches, trade mark registration proceedings, oppositions, trade mark assignments, licensing agreements and voluntary cancellations.