Ms Tatiana Campello > Demarest Advogados > Rio de Janeiro, Brazil > Lawyer Profile

Demarest Advogados Offices

Demarest Advogados
Praia do Flamengo 200 15º andar
Rio de Janeiro RJ 22210-901
Brazil
Visit website 55 21 3723 9800 55 21 3723 9822

Ms Tatiana Campello

Tatiana Campello photo
+55 21 3723 9851 tcampello@demarest.com.br View profile

Work Department

Intellectual Property, Innovation and Technology, and Privacy, Technology and Cybersecurity

Position

Partner

Career

Partner in Demarest’s Intellectual Property, Innovation and Technology, and Privacy, Technology and Cybersecurity practice areas, Tatiana Campello holds a specialization in Business Law from PUC-SP, and a bachelor’s degree in Law from Faculdades Integradas Cândido Mendes. Tatiana is widely recognized in her field and has been a member of renowned institutions, such as:  Board Secretary (2022-2023) of the Licensing Executives Society International (LESI) of which she was Vice-President (2018-2020); former President of LES Brasil (2014-2015), and current Member of the association’s Board of Directors; President of the Privacy Group at Lex Mundi; 2nd Vice-President of the Brazilian Intellectual Property Association (ABPI) and former Treasury Director (2018-2021); President of the Intellectual Property Group at Lex Mundi (2015-2017); Specialist at the Domain Name Dispute Resolution Chamber (CASD-ND) of the Brazilian Association of Intellectual Property (ABPI); Mediator at the ABPI’s Mediation Chamber; former Coordinator of the ABPI’s Dispute Resolution Committee (2014-2017); for many years, former Coordinator of the Technology Transfer and Franchise Commission of the ABPI; Deputy Coordinator of the ABPI’s Copyright Commission;  Member of both the International Trademark Association (INTA) and the International Association of Privacy Professionals (IAPP). Tatiana has been recognized as Best Latin America IP Lawyer of the Year by Women in Business Law Americas 2023 and as one of the Top 250 Women in IP by Managing IP (IP Stars).

Languages

Portuguese and English

Memberships

  • Chair of the Lex Mundi Data Privacy Group
  • Member of the Steering Committee of the Effective Implementation and Regulation Under the New Brazilian Data Protection Law (LGPD), a Joint Project by the Centre for Information Policy Leadership (CIPL) and the Instituto Brasiliense de Direito Publico (IDP)
  • Vice-President of Licensing Executives Society International (LESI) – 2018-2021
  • Counselor of the Brazilian Association of Executives in Licensing (LESI Brasil)
  • Treasurer-Director of the Brazilian Intellectual Property Association (ABPI) – 2018-2021
  • Chair of Lex Mundi’s Intellectual Property Group – 2015-2017
  • Member of the International Association of Privacy Professionals (IAPP)
  • Member of the Industrial Property and Piracy Committee of OAB-RJ – 2016-2018
  • Member of the Board of Experts of the Chamber of Dispute Resolution on Domain Names of the Brazilian Association of Intellectual Property (ABPI)
  • Mediator of the ABPI Mediation Chamber
  • President of the Brazilian Association of Executives in Licensing (LES Brasil), 2014-2015, having previously held the position of Director of Studies
  • Co-coordinator of the ABPI Dispute Settlement Committee – 2014-2017
  • For many years, she was Co-coordinator of the Technology Transfer and Franchise Commission, Vice-Coordinator of the ABPI Copyright Committee and member of the Board of Directors of the Brazilian Association of Industrial Property Agents (ABAPI)
  • Member of the International Association of Trademarks (INTA), Brazilian Association of Intellectual Property (ABPI), Brazilian Association of Licensing Executives (LES Brasil), Brazilian Association of Industrial Property Agents (ABAPI)

Education

  • Specialization in Corporate Law from the Pontifical Catholic University of São Paulo (PUC-SP), São Paulo, Brazil (1997)
  • Bachelor of Laws from the Integrated Colleges Cândido Mendes, Rio de Janeiro, Brazil (1993)

Lawyer Rankings

Brazil > TMT: Cybersecurity and data privacy

Rated for its ‘deep technical knowledge‘, the data protection, cybersecurity and technology-focused practice at Demarest Advogados is retained by multinationals which manage large volumes of data and seek regular advice on LGPD-related compliance issues and risk management. The team is well equipped to handle the data protection implications of corporate transactions, and data breaches. Leading the practice is Tatiana Campello, who combines her privacy, technology and cybersecurity knowledge to assist a wide range of clients in all their data privacy issues, including AI-related matters. Associate Cecília Cunha is well versed in a variety of data privacy and anti-corruption mandates. Eduardo Magrani is no longer at the firm.

Brazil > TMT: Tech, innovation and digital business

(Firms to watch)

Tatiana Campello leads the technology team at Demarest Advogados, which demonstrates particular strength in technology transfer agreements and software licensing matters.

Brazil > Intellectual property

(Leading individuals)

Tatiana Campello   –Demarest Advogados

Combining its in-depth knowledge of new technologies and IP, Demarest Advogados is adept at advising on a range of IP mandates, with a keen focus on transactions, agreements and portfolio management. Standing out for its expertise in trade marks, the firm has recently expanded its patent workload, which now features prosecution and infringement matters. Leading the practice is ‘the extremely knowledgeable‘ Tatiana Campello, who brings together a wealth of experience in IP, technology and data privacy. In addition to advising on the protection of IP rights and assets, senior associate Camila Garcindo Dayrell Garrote is also active in administrative proceedings.

Lawyer Rankings

Top Tier Firm Rankings

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