Mrs Tatiana Campello > Demarest Advogados > Rio de Janeiro, Brazil > Lawyer Profile

Demarest Advogados
Praia do Flamengo 200 15º andar
Rio de Janeiro RJ 22210-901
Tatiana Campello photo

Work Department

Intellectual Property, Media, Sports & Entertainment, Life Sciences & Biotechnology




Partner in the areas of Intellectual Property and Innovation and Data Privacy and Cybersecurity at Demarest, Tatiana Campello holds a specialization in Business Law from PUC-SP and a Bachelor of Laws degree from Faculdades Integradas Cândido Mendes. She has vast experience in the use of Intellectual Property as a business tool for companies in different fields of activity, advising her clients on current issues related to data protection and privacy, including the implementation of the General Personal Data Protection Law (LGPD). She participates in several national and international associations, and is a teacher and speaker on topics related to her areas of expertise.


Portuguese and English.


  • Chair of the Lex Mundi Data Privacy Group
  • Member of the Steering Committee of the Effective Implementation and Regulation Under the New Brazilian Data Protection Law (LGPD), a Joint Project by the Centre for Information Policy Leadership (CIPL) and the Instituto Brasiliense de Direito Publico (IDP)
  • Vice-President of Licensing Executives Society International (LESI) – 2018-2021
  • Counselor of the Brazilian Association of Executives in Licensing (LESI Brasil)
  • Treasurer-Director of the Brazilian Intellectual Property Association (ABPI) – 2018-2021
  • Chair of Lex Mundi’s Intellectual Property Group – 2015-2017
  • Member of the International Association of Privacy Professionals (IAPP)
  • Member of the Industrial Property and Piracy Committee of OAB-RJ – 2016-2018
  • Member of the Board of Experts of the Chamber of Dispute Resolution on Domain Names of the Brazilian Association of Intellectual Property (ABPI)
  • Mediator of the ABPI Mediation Chamber
  • President of the Brazilian Association of Executives in Licensing (LES Brasil), 2014-2015, having previously held the position of Director of Studies
  • Co-coordinator of the ABPI Dispute Settlement Committee – 2014-2017
  • For many years, she was Co-coordinator of the Technology Transfer and Franchise Commission, Vice-Coordinator of the ABPI Copyright Committee and member of the Board of Directors of the Brazilian Association of Industrial Property Agents (ABAPI)
  • Member of the International Association of Trademarks (INTA), Brazilian Association of Intellectual Property (ABPI), Brazilian Association of Licensing Executives (LES Brasil), Brazilian Association of Industrial Property Agents (ABAPI)


  • Specialization in Corporate Law from the Pontifical Catholic University of São Paulo (PUC-SP), São Paulo, Brazil (1997)
  • Bachelor of Laws from the Integrated Colleges Cândido Mendes, Rio de Janeiro, Brazil (1993)

Lawyer Rankings

Brazil > Life sciences

Demarest Advogados‘ life sciences department balances a broad workload, regularly providing advice to clients in the biotech, medicine, healthcare, cosmetics, animal health, nutrition and e-cigarette industries. Claudio Mattos and Camila Biral both leverage strong biotech and pharmaceutical expertise, and are key contacts for some of the firm’s big-name clients. Ana Paula Pinheiro Schedel is a go-to lawyer in the team for commercial contracts, and Bruno Aurélio is known for his expertise and advice to companies in heavily regulated sectors, including pharmaceuticals, healthcare and tobacco. For IP-related life sciences matters, Rio de Janeiro-based partner Tatiana Campello is a name to note.

Brazil > TMT: Tech, innovation and digital business

(Firms to watch)

The highly regarded Tatiana Campello heads the technology practice at Demarest Advogados, advising a range of clients, from global tech giants to start-up companies, across the full spectrum of technology-related matters.

Brazil > Intellectual property

(Leading individuals)

Tatiana Campello   –Demarest Advogados

Demarest Advogados‘ IP offering is spearheaded by Tatiana Campello   and is praised for its ‘highly effective and clear communication and collaboration’ with clients. Strong in IP transactions, agreements, portfolio structuring, due diligence and litigation, the team covers the full spectrum of IP, with considerable expertise in trade mark and patent matters. Campello is well regarded for her expertise in innovation, technology and data privacy, and is trusted by both domestic high-profile clients and global companies. Camila Garcindo Dayrell Garrote  is also of note within the team, advising on matters in the entertainment, sports and consumer product sectors. Betina Ferreira is another key contact. Julia Davet Pazos left the firm in May 2022.

Brazil > TMT: Cybersecurity and data privacy

Demarest Advogados’ multidisciplinary data protection, cybersecurity and technology-oriented practice advises domestic and multinational clients within and outside the technology sector on all aspects of privacy, security incident risk management and AI. The team is led by intangibles, technology, internet law and IP expert Tatiana Campello, alongside Eduardo Magrani, who focuses on data protection and AI. The team’s recent instructions include assisting clients to achieve LGDP compliance, and advising on data privacy matters related to M&A. Since research concluded, Magrani has left to become a consultant at CCA Law Firm in Lisbon, Portugal.