Mrs Tatiana Campello > Demarest Advogados > Rio de Janeiro, Brazil > Lawyer Profile

Demarest Advogados
Praia do Flamengo 200 15º andar
Rio de Janeiro RJ 22210-901
Brazil
Tatiana Campello photo

Work Department

Intellectual Property, Media, Sports & Entertainment, Life Sciences & Biotechnology

Position

Partner

Career

Partner in the areas of Intellectual Property and Innovation and Data Privacy and Cybersecurity at Demarest, Tatiana Campello holds a specialization in Business Law from PUC-SP and a Bachelor of Laws degree from Faculdades Integradas Cândido Mendes. She has vast experience in the use of Intellectual Property as a business tool for companies in different fields of activity, advising her clients on current issues related to data protection and privacy, including the implementation of the General Personal Data Protection Law (LGPD). She participates in several national and international associations, and is a teacher and speaker on topics related to her areas of expertise.

Languages

Portuguese and English.

Memberships

  • Chair of the Lex Mundi Data Privacy Group
  • Member of the Steering Committee of the Effective Implementation and Regulation Under the New Brazilian Data Protection Law (LGPD), a Joint Project by the Centre for Information Policy Leadership (CIPL) and the Instituto Brasiliense de Direito Publico (IDP)
  • Vice-President of Licensing Executives Society International (LESI) – 2018-2021
  • Counselor of the Brazilian Association of Executives in Licensing (LESI Brasil)
  • Treasurer-Director of the Brazilian Intellectual Property Association (ABPI) – 2018-2021
  • Chair of Lex Mundi’s Intellectual Property Group – 2015-2017
  • Member of the International Association of Privacy Professionals (IAPP)
  • Member of the Industrial Property and Piracy Committee of OAB-RJ – 2016-2018
  • Member of the Board of Experts of the Chamber of Dispute Resolution on Domain Names of the Brazilian Association of Intellectual Property (ABPI)
  • Mediator of the ABPI Mediation Chamber
  • President of the Brazilian Association of Executives in Licensing (LES Brasil), 2014-2015, having previously held the position of Director of Studies
  • Co-coordinator of the ABPI Dispute Settlement Committee – 2014-2017
  • For many years, she was Co-coordinator of the Technology Transfer and Franchise Commission, Vice-Coordinator of the ABPI Copyright Committee and member of the Board of Directors of the Brazilian Association of Industrial Property Agents (ABAPI)
  • Member of the International Association of Trademarks (INTA), Brazilian Association of Intellectual Property (ABPI), Brazilian Association of Licensing Executives (LES Brasil), Brazilian Association of Industrial Property Agents (ABAPI)

Education

  • Specialization in Corporate Law from the Pontifical Catholic University of São Paulo (PUC-SP), São Paulo, Brazil (1997)
  • Bachelor of Laws from the Integrated Colleges Cândido Mendes, Rio de Janeiro, Brazil (1993)

Lawyer Rankings

Brazil > Intellectual property

(Leading individuals)

Tatiana CampelloDemarest Advogados

Demarest Advogados‘ ‘highly respected‘ IP department undertakes trade mark and patent filing, infringement and portfolio management work on behalf of a variety of multinational clients. IP due diligence services related to corporate transactions are also provided by the department, which is under the leadership of well-regarded IP expert Tatiana Campello. She receives support from a specialised team of senior associates who are fully dedicated to intellectual property law: Camila Garcindo Dayrell Garrote advises on matters involving the IT, media, sports, entertainment and life sciences sectors; and Julia Davet Pazos handles patent prosecution and transactions.

Brazil > TMT: Cybersecurity and data privacy

Demarest Advogados ‘provides great quality services related to LGPD and digital law‘. The firm covers all aspects of privacy issues, cybersecurity and data processing matters. Led by the ‘excellentTatiana Campello, the group has been particularly busy advising multinational clients whose businesses depend on the processing and analysis of large volumes of data on the new LGPD. Data privacy due diligence in the context of M&A is another area of focus for the team, which was recently strengthened by the arrival of co-head Eduardo Magrani, who specialises in digital law and AI. Cecília Cunha, who dedicates her practice to technology and data protection, joined from Tocantins & Pacheco Advogados – CTA in November 2020. Since publication, the practice has been strengthened further still with the February 2022 hire of Tomás Paiva, formerly head of TMT and data privacy at Mundie e Advogados.