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Bhering Advogados

AVENIDA RIO BRANCO 103, 11º AND 12º FLOORS, RIO DE JANEIRO, RJ, CEP 20040-004, BRAZIL
Tel:
Work +55 21 2221 3757
Email:
Web:
www.bheringadvogados.com.br
Curitiba, Rio de Janeiro, Sao Paulo

Lawyer rankings

Pedro Bhering

Tel:
Work 55 21 22213757
Email:
Web:
www.bheringadvogados.adv.br
Bhering Advogados

Work Department

Trademarks, Licensing and Technology Transfer, Copyright and Neighbouring Rights, Enforcement against Unfair Competition and Counterfeiting and IP Litigation.

Position

Founding Partner

Career

Pedro Bhering has over 35 years' solid experience dealing with multinational corporations from the US, Europe, Asia and Latin America in all issues regarding intellectual property. In this regard, he is familiar with American and European legislation. He is the founding partner of Bhering Advogados and specialises in trademarks, licensing and technology transfer, copyright and neighbouring rights, enforcement against unfair competition and counterfeiting and civil litigation. Mr Bhering is also responsible for the strategic management of the firm, as well as for the construction, consolidation, maintenance and expansion of an international network of associated law firms that maintain long lasting professional relationships with Bhering Advogados.

Mr Bhering is the author of several articles on intellectual property in specialist national and foreign journals and reviews, including several legal books published by Aspatore; chapters of Managing Intellectual Property, World Trademark Review, World Intellectual Property Review, Getting the Deal Through; and articles in the Valor Econômico and Jornal do Commércio newspapers.

Mr Bhering is recommended as a leading lawyer by a number or reputable national and international publications such as Who’s Who Legal, Legal 500, Chambers and Partners, Managing Intellectual Property (IP Stars), WTR 1000, IAM Patent 1000, Leaders League and World Intellectual Property Review (WIPR Leaders).

Languages

Portuguese, English and French.

Member

  • The Brazilian Bar Association  (Rio de Janeiro and São Paulo chapters);
  • ABAPI –The Brazilian Association of Intellectual Property Agents;
  • ABPI – The Brazilian Association of Intellectual Property;
  • ASIPI – The Inter-American Association of Intellectual Property;
  • AAPI –  The Argentinean Association of Intellectual Property;
  • INTA – The International Trademark Association;
  • AIPPI – The International Association for the Protection of Intellectual Property;
  • LES – The Licensing Executives Society;
  • ECTA – The European Communities Trade Mark Association.

Education

  • Pontifícia Universidade Católica do Rio de Janeiro – PUCRJ (Bachelor’s Degree in Law, 1974).


Brazil

Intellectual property

Within: Leading lawyers

Pedro Bhering - Bhering Advogados

Within: Intellectual property

‘Go-to firm’ Bhering Advogados has significant geographical coverage, with offices in Rio de Janeiro, São Paulo and Curitiba, and maintains close relationships with international and local clients. Among a string of recent successes in IP litigation, it acted for Starwood Hotels & Resorts Worldwide in trade mark litigation against Koerich Incorporação e Participação; after obtaining a preliminary injunction for the client, the team succeeded in negotiating a favourable settlement. Philippe Bhering is ‘very skilled, responsive and helpful’, and makes ‘a personal investment in doing a good job and providing excellent service’. Pedro Bhering and Isabel Milman are other key figures. The team provides ‘thorough, complete and accurate responses’, and reports ‘new developments in a timely manner’. Karlo Fonseca Tinoco moved to Licks Attorneys in mid-2018.

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