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Browne Jacobson LLP

Work 020 7337 1000
Fax 020 7929 1724
142420 LIME STREET-6

Declan Cushley

Work 020 7337 1042
Browne Jacobson LLP

Work Department

Business services.


Declan is head of the firm’s national IP practice and is based in the London office, also spending time in the Birmingham and Nottingham offices.  He has specialised in IP, in particular brands for over 20 years, teaching the subject at degree level before moving to private practice. 

In 2016, World Trademark Review 1000 identified Declan as a Leading Trademark Professional in the UK and described him as “‘great at implementing the client’s ideas and is always willing to have eye-to-eye informal chats to brainstorm pending matters”. In 2015 he was also a leading individual in Chambers and Partners which noted that he “is praised by several clients for ‘giving good, straightforward, practical advice without sitting on the fence.’  His ‘deep knowledge of the law in his area’ is valuably coupled with a flair for ‘balancing technical legal issues with commercial realities’.  

In 2016 Declan was one of 50 lawyers in the UK to be ranked in the Who’s Who of Trademarks, amongst some of the most established firms and practice heads. Declan was also recommended in the Legal 500 2016 and praised for his “in-depth knowledge of trademarks and copyright”. 

Prior to joining Browne Jacobson, Declan was European IP Counsel for Molson Coors and has therefore seen life from both sides of the fence. As a result clients value his commercial insight and advice on strategic brands issues. 

National and international brands such as PZ Cussons, Mace and Lloyds Banking Group regularly rely on his guidance in relation to their global brand portfolios.

Consistent with his current international responsibilities, Declan spent time earlier in his career working within the IP team of a leading New York law firm. He has a master’s degree specialising in trademark law and has published articles in Intellectual Property Review and European Intellectual Property Review, and has spoken on trademark and licensing issues at conferences for the Licensing Executives Society and Institute of Trademark Attorneys.


Trained Freeth Cartwright; qualified 1996; associate Wragge & Co 1998-2004; European IP counsel Molson Coors 2004-05; intellectual property partner Browne Jacobson LLP 2005. Publications of note: ‘EIPR’;’Trademarks World’ (Dec 2005, May 2006, Sept 2007, 2008, 2009, 2010).


Institute of Trade Mark Attorneys (ITMA); International Trade Mark Association (ITMA); Intellectual Property Lawyers Organisation (TIPLO).


St Mary’s Convent Grammar, Magherafelt, Co Derry; Lancaster University (1992 LLB Hons); Bristol University (1992 LLM).


Travel, reading, watching his children play sport, keeping fit.

London: Private client

Art and cultural property

Within: Art and cultural property

Alex Watt¬†¬†at Browne Jacobson LLP¬† has extensive experience of advising both artists on the protection of their intellectual property as well as advising galleries on their relationships with artists. Watt has particular expertise in advising artists, galleries and other institutions on ‚Äėstreet art‚Äô or ‚Äėurban art‚Äô and acts for a large number of urban artists and well known writers such as CEPT and SHOK-1. The team acts as the sole counsel for the world-renowned street artist Ben Eine (also known as EINE). Declan Cushley¬† is the key partner for the National Trust. It has variously advised the National Trust on matters such as intellectual property issues regarding the Trust‚Äôs major heritage sites through to the terms and conditions for the hire of National Trust properties as wedding venues.

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London: TMT (technology, media and telecoms)

Brand management

Within: Brand management

Browne Jacobson LLP¬† is singled out for its ‚Äėgood industry knowledge and excellent experience‚Äô. Declan Cushley¬†acts as¬† national head of IP and is praised as a ‚Äėa first-class litigator' who is¬†‚Äėsensible, proactive and highly responsive‚Äô.¬†Recent work includea assisting the Mace Group and Marston‚Äôs with the management of their global IP portfolios. IP litigator Cerryg Jones¬†¬†recently advised Comic Enterprise on a trade mark and passing-off dispute with Twentieth Century Fox, and Slimming World in an infringement claim against Aldi. ‚ÄėTechnical expert‚Äô Alex Watt¬† ¬†defended PZ Cussons against a list of claims by a competitor. Bonita Trimmer¬†is ‚Äėvery strong on detail‚Äô and alongside Mark Daniels¬†continues to act for the London Taxi Corporation in relation to an ongoing dispute to trademark the shape of the London black cab. Associate Giles Parsons¬†offers a ‚Äėstrategic advice and a commercial approach‚Äô. Selina Hinchcliffe¬† joined the Nottingham office from¬†Eversheds Sutherland (International) LLP¬†¬†.

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IT and telecoms

Within: IT and telecoms

Browne Jacobson LLP is frequently instructed in large IT projects, with particular experience advising clients in the financial services, health, insurance and public sectors. 'IT contracts expert' Anthony Nagle continues to lead a team advising the Crown Prosecution Service on IT projects including procurement, integration, alignment and management of applications support and hosting services. The team also acted for Manchester Underwriting Management  on the procurement of a new IT System. Declan Cushley heads up the practice which is instructed by TopCashBack, Thorntons Plc and Itelligence Business Solutions (UK). Selina Hinchcliffe joined the firm's Nottingham office from Eversheds Sutherland (International) LLP.

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Intellectual property

Within: Intellectual property

Browne Jacobson LLP 's intellectual property team combines 'extremely fast response times, good industry knowledge, excellent experience and a high level of commercial acumen'. The team acted for London EV Company in a dispute relating to the enforcement of 3D trade marks. The 'clever, sensible and proactiveDeclan Cushley heads up the practice and focuses primarily on non-contentious and strategic brands issues.Kathleen Fox Murphy heads up the groups patent litigation team and led advice to Ericsson on confidentiality and patent aspects relating to the high profile FRAND claims made by Huawei and Samsung in the High Court.  Other key names to note include 'technical expert' Alex Watt and 'hard-working and enthusiastic' associate Giles Parsons.

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Media and entertainment (including media finance)

Within: Media and entertainment (including media finance)

Browne Jacobson LLP¬†delivers ‚Äėclear and commercial advice‚Äô in the marketing and advertising sector and is noted for its IP expertise. It acts for well-known luxury brands, global products groups, advertising and social media agencies, in addition to and new media and fintech clients. It advised PZ Cussons Beauty on a regulatory complaint to the ASA; advised Triumph Motorcycles on a sponsorship deal with the Moto2 Grand Prix motorcycle race; and advised Adam Produces on a contract for the design, creation and production of an AR and VR promotional cube. Declan Cushley¬†heads the IP and commercial group and Alex Watt¬†leads the advertising and marketing practice.

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