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Browne Jacobson LLP

Work 020 7337 1000
Fax 020 7929 1724
142420 LIME STREET-6

Alex Watt

Work 020 7337 1008
Browne Jacobson LLP

Work Department

Intellectual property.


Alex leads the Advertising and Marketing practice at Browne Jacobson. He is an IP lawyer that has had an interest in, and a focus on, advertising law for his whole career.  

Alex is now a well-known specialist in the field of advertising and marketing who has extensive experience advising both brands and agencies on their advertising and marketing communications.  He is the ‘go-to’ lawyer for many of the world’s largest brands, providing them with direct advice on their campaigns and advertising and marketing promotions, rather than advice by means of an agency.  He also has particular expertise in the negotiation and drafting of agreements intended to cover complex integrated marketing campaigns, and is particularly well-known for his specific expertise in experiential advertising. 

Alex’s historic advertising and marketing experience has included everything from drafting the production agreements for the major sponsors of the Olympics, world record attempts, major viral marketing campaigns operating across a variety social media sites for major brands, promotional work for the launch of a games console involving Busta Rhymes and Sting, brand events, such as one starring Calvin Harris, Kendrick Lamarr and Ellie Goulding.

As a commercial IP lawyer Alex’s experience also includes the arrangements surrounding brand promotions – such as co-branding deals, sponsorship agreements, brand strategy, event sponsorship, event production as well as more traditional aspects such as making and defending ASA complaints. Which, as a firm, Browne Jacobson has seen increase dramatically, as a result of clients attempting to avoid the expense and some of the cost of trade mark litigation at the High court or at IPEC. 

Alex has worked on secondment in-house a number of times, including at Universal Pictures, the Telegraph Media Group and the BBC.  He has worked on substantial agreements for the interactive games industry (drafting development, distribution, and licence agreements), the publishing industry (drafting publishing agreements for authors with publishers such as Penguin, Random House), the music industry (recording, publishing, and engagement agreements), the art world for both galleries and the artists themselves, and the television industry where he has also advised directly on-set. 

The Legal 500 2015 described Alex as “a name to note for IP-rich commercial transactions and IP litigation” and the World Trademark Review refers to him as a “dynamic lawyer who brings some serious advertising and media savvy to Browne Jacobson” and said that “Rising star Alex Watt has the magic touch when it comes to unique and premium brand opportunities and events”.


Trained Manches LLP; qualified 2005; associate Arnold & Porter (UK) LLP 2008-2011; senior associate Redd Solicitors LLP 2011-13; partner Browne Jacobson LLP 2013 to present.






Charterhouse; Kings College, London, Philosophy BA (2:1) 2000; PGDL 2001; LPC 2002.

London: Private client

Art and cultural property

Within: Art and cultural property

Alex Watt¬†¬†at Browne Jacobson LLP¬† has extensive experience of advising both artists on the protection of their intellectual property as well as advising galleries on their relationships with artists. Watt has particular expertise in advising artists, galleries and other institutions on ‚Äėstreet art‚Äô or ‚Äėurban art‚Äô and acts for a large number of urban artists and well known writers such as CEPT and SHOK-1. The team acts as the sole counsel for the world-renowned street artist Ben Eine (also known as EINE). Declan Cushley¬† is the key partner for the National Trust. It has variously advised the National Trust on matters such as intellectual property issues regarding the Trust‚Äôs major heritage sites through to the terms and conditions for the hire of National Trust properties as wedding venues.

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London: TMT (technology, media and telecoms)

Brand management

Within: Brand management

Browne Jacobson LLP¬† is singled out for its ‚Äėgood industry knowledge and excellent experience‚Äô. Declan Cushley¬†acts as¬† national head of IP and is praised as a ‚Äėa first-class litigator' who is¬†‚Äėsensible, proactive and highly responsive‚Äô.¬†Recent work includea assisting the Mace Group and Marston‚Äôs with the management of their global IP portfolios. IP litigator Cerryg Jones¬†¬†recently advised Comic Enterprise on a trade mark and passing-off dispute with Twentieth Century Fox, and Slimming World in an infringement claim against Aldi. ‚ÄėTechnical expert‚Äô Alex Watt¬† ¬†defended PZ Cussons against a list of claims by a competitor. Bonita Trimmer¬†is ‚Äėvery strong on detail‚Äô and alongside Mark Daniels¬†continues to act for the London Taxi Corporation in relation to an ongoing dispute to trademark the shape of the London black cab. Associate Giles Parsons¬†offers a ‚Äėstrategic advice and a commercial approach‚Äô. Selina Hinchcliffe¬† joined the Nottingham office from¬†Eversheds Sutherland (International) LLP¬†¬†.

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Intellectual property

Within: Intellectual property

Browne Jacobson LLP 's intellectual property team combines 'extremely fast response times, good industry knowledge, excellent experience and a high level of commercial acumen'. The team acted for London EV Company in a dispute relating to the enforcement of 3D trade marks. The 'clever, sensible and proactiveDeclan Cushley heads up the practice and focuses primarily on non-contentious and strategic brands issues.Kathleen Fox Murphy heads up the groups patent litigation team and led advice to Ericsson on confidentiality and patent aspects relating to the high profile FRAND claims made by Huawei and Samsung in the High Court.  Other key names to note include 'technical expert' Alex Watt and 'hard-working and enthusiastic' associate Giles Parsons.

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Media and entertainment (including media finance)

Within: Media and entertainment (including media finance)

Browne Jacobson LLP¬†delivers ‚Äėclear and commercial advice‚Äô in the marketing and advertising sector and is noted for its IP expertise. It acts for well-known luxury brands, global products groups, advertising and social media agencies, in addition to and new media and fintech clients. It advised PZ Cussons Beauty on a regulatory complaint to the ASA; advised Triumph Motorcycles on a sponsorship deal with the Moto2 Grand Prix motorcycle race; and advised Adam Produces on a contract for the design, creation and production of an AR and VR promotional cube. Declan Cushley¬†heads the IP and commercial group and Alex Watt¬†leads the advertising and marketing practice.

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