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Browne Jacobson LLP

Work 020 7337 1000
Fax 020 7929 1724
142420 LIME STREET-6

Alex Watt

Work 020 7337 1008
Browne Jacobson LLP

Work Department

Intellectual property.


Partner, Alex, has headed the advertising and marketing team for five years. He has provided advertising and marketing advice at the top level for many of the world’s largest and most loved brands, both on the luxury side of things and the FMCG side.  He is not currently ranked within Chambers but he is ranked everywhere else. 

He regularly provides technical training on advertising and marking, as well as public speaking, for example at London IP week, where he provided an update on Influencers, which has been a huge growth area within that sector and which was further to a Webinar on the same topic earlier this year.

He is described as a “technical expert” by clients within the brands and advertising and marketing sector by the Legal 500 2018, he was “recommended for transactional trade mark work and advertising and marketing deals” by Legal 500 2017 and was most recently referred to as “a brand promotion, advertising and marketing maestro” by TMW 2018.  

In terms of clients he provides advertising and marketing advice to a variety of premium brands and agencies – including, this year alone, the addition of three Influencer Agencies. His practice is an area of real growth, excitement and premium brand activity, and as such he should be recognised as a leading individual.


Trained Manches LLP; qualified 2005; associate Arnold & Porter (UK) LLP 2008-2011; senior associate Redd Solicitors LLP 2011-13; partner Browne Jacobson LLP 2013 to present.






Charterhouse; Kings College, London, Philosophy BA (2:1) 2000; PGDL 2001; LPC 2002.

London: Private client

Art and cultural property

Within: Art and cultural property

Browne Jacobson LLP works for some of the UK’s most important cultural institutions and public bodies. It is also recommended for its work with street and urban artists. Alex Watt has extensive experience of dealing with artists on the protection of their intellectual property as well as galleries on their relationship with artists. Other areas of expertise lie in acting for the owners of landed estates and for local authorities on issues affecting listed buildings and conservation area issues. Declan Cushley is also recommended.

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London: TMT (technology, media and telecoms)

Brand management

Within: Brand management

Browne Jacobson LLP has a strong national reputation for its trade mark dispute work, having recently represented LEVC (formerly the London Taxi Vehicle Corporation) in a widely reported trade mark dispute with Frazer-Nash and Ecotive involving the famous shape of black cabs. Declan Cushley leads the national practice from Birmingham and focuses on non-contentious IP. Other key figures include IP litigators Cerryg Jones and Mark Daniels and transactional lawyers Alex Watt and Selina Hinchliffe, who advise on licensing, sponsorship and advertising issues and portfolio management. Bonita Trimmer and associate Giles Parsons are the other names to note for IP and designs disputes.

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