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Wiggin LLP

Work 020 7612 9612
Fax 01242 224223

Sara Ashby

Work +44 (0)20 7612 7736
Wiggin LLP

Work Department

Intellectual property


Sara is a partner in the intellectual property team, with over 20 years' litigation experience.

Sara has a broad intellectual property litigation practice across all IP rights, with a significant patent practice across a wide range of technical fields, alongside her designs, trade marks and copyright disputes work. She has particular experience and interest in designs law and parallel import matters and, having started life as a general commercial litigator, is particularly adept at dealing with contractual matters and non-standard IP disputes.

Sara litigates in the High Court, including under the pilot Shorter Trial Scheme, the Intellectual Property Enterprise Court (IPEC), the registries (the UK IPO and the EUIPO) and the Court of Appeal, and has taken cases to Europe’s highest court, the Court of Justice of the European Union (the ECJ or CJEU), as well as coordinating with parallel litigation in other jurisdictions.


Prior to joining Wiggin, Sara was at Redd, where she was one of the founding partners, having originally trained at Gouldens.


Sara is Honorary Secretary of AIPPI UK and involved in the international work of AIPPI as secretary of AIPPI's designs committee. She is also Honorary Secretary of the British Group of UNION-IP, and on INTA's Parallel Imports Committee


Pre-conquest insular palaeography; fishing; walking the Cotswolds. Member of Cymdeithas Yr Iaith Gymraeg (Welsh Language Society), Vincent’s Oxford and Campaign for Real Ale.

London: TMT (technology, media and telecoms)

Brand management

Within: Brand management

Wiggin LLP¬† has significantly boosted its capabilities in brand management when it recently merged with Redd Solicitors thus combining the technology, copyright and media sector expertise with Redd‚Äôs IP practice. The practice is known for its strong offering on brand enforcement, online content monitoring and litigation; ‚Äėhighly experience litigator‚Äô Anna Carboni¬†is a ‚Äėleading figure‚Äô in dispute resolution and represents clients in the technology and life sciences industries. Practice head Simon Baggs¬†is an ‚Äėoutstanding solicitor in the field of ISP liability';¬†he acted for Richemont in an appeal before the Supreme Court in a case concerning website blocking orders. Sara Ashby¬†advises retail clients on all matters within design law, and¬†Gurminder S Panesar¬†leads the brand management group; he is recommended for trade mark portfolio management work and counts Hiscox Group and HarperCollins Publishers as clients. Michael Browne¬†and Rachel Alexander¬†focus on IP enforcement and exploitation strategies.

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Intellectual property

Within: Intellectual property

Following its merger with Redd, Wiggin LLP¬†has been considered 'top of its game in the media copyright-trade mark world', and attracts praise for its 'breadth of expertise in¬†intellectual property and the media sector'.¬†The group is instructed by¬†Cartier International, Montblanc-Simplo and Richemont International in an appeal to the Supreme Court brought by BT and EE relating to website blocking orders. Rachel Alexander¬†and Simon Baggs¬†‚ÄĒ who have both attracted praise for being 'very commercial, strategic and conscientious lawyers'¬†‚ÄĒ are leading this matter which concerned issues of who should bear associated coasts of blocking subscribers to access websites selling counterfeit products. In another work highlight, the team is representing Warner Music and Sony Music Entertainment in a copyright claim against TuneIn concerning radio transmission streaming.¬†Baggs heads the practice which includes¬†Anna Carboni, who is¬†recommended for trade mark and copyright matters; Sara Ashby, who is a¬†'fantastic litigator'; and¬†Simon Chalkley¬†who is noted for transactional IP matters. Other key clients include Microsoft, Netflix and Gucci.

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Pharmaceuticals and biotechnology

Within: Pharmaceuticals and biotechnology

Wiggin LLP contains the former IP team of Redd Solicitors, which the firm merged with in 2017. IP litigator Sara Ashby is a key figure, with a strong skill set in advising on disputes pertaining to designs, patents and parallel imports. Another notable name is Anna Carboni, who is known for her work on soft IP disputes and has additional expertise in patent law. Also recommended is Simon Chalkley, who has extensive experience in IP transactions.

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