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Wiggin LLP

Work 020 7612 9612
Fax 01242 224223

Sara Ashby

Work +44 (0)20 7612 7736
Wiggin LLP

Work Department

Intellectual property


Sara is a partner in the intellectual property team, with over 20 years' litigation experience.

Sara has a broad intellectual property litigation practice across all IP rights, with a significant patent practice across a wide range of technical fields, alongside her designs, trade marks and copyright disputes work. She has particular experience and interest in designs law and parallel import matters and, having started life as a general commercial litigator, is particularly adept at dealing with contractual matters and non-standard IP disputes.

Sara litigates in the High Court, including under the pilot Shorter Trial Scheme, the Intellectual Property Enterprise Court (IPEC), the registries (the UK IPO and the EUIPO) and the Court of Appeal, and has taken cases to Europe’s highest court, the Court of Justice of the European Union (the ECJ or CJEU), as well as coordinating with parallel litigation in other jurisdictions.


Prior to joining Wiggin, Sara was at Redd, where she was one of the founding partners, having originally trained at Gouldens.


Sara is Honorary Secretary of AIPPI UK and involved in the international work of AIPPI as secretary of AIPPI's designs committee. She is also Honorary Secretary of the British Group of UNION-IP, and on INTA's Parallel Imports Committee


Pre-conquest insular palaeography; fishing; walking the Cotswolds. Member of Cymdeithas Yr Iaith Gymraeg (Welsh Language Society), Vincent’s Oxford and Campaign for Real Ale.

London: TMT (technology, media and telecoms)

Brand management

Within: Brand management

Focusing on media, technology and intellectual property, Wiggin LLP  continues to be among the 'best known' brand management practices in London. The practice offers the full range of portfolio management services, led by Gurminder S Panesar; the team is supported by INCOPRO, a company co-founded by the firm, which offers online brand protection strategies to manage online content and tackle parallel import, counterfeiting and other infringement issues. The team is led by Anna Carboni, a 'well-known figure and all-round expert in trademark issues', who is also able to handle hearings and try cases in-house. Simon Baggs, Sara Ashby and Rachel Alexander are the other highly qualified partners. Director John Colbourn and associate Joanne Gibbs  are also recommended for soft IP.

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Intellectual property

Within: Leading individuals

Sara Ashby - Wiggin LLP

Within: Intellectual property

The 'first-class' practice at Wiggin LLP is highlighted for its expertise across brand and online content protection and design law matters, in addition to its experience in patent litigation and commercial IP advice. 'Trade mark expert' Anna Carboni heads up the team and handles a range of trade mark, design and copyright disputes and strategic advice. Litigator Sara Ashby combines design law expertise, significant experience in patent disputes and knowledge of parallel imports, while Simon Baggs focuses on the protection of online content. Other names to note include commercial IP partner Simon Chalkley, and Rachel Alexander, who 'has an in-depth knowledge of UK and EU jurisprudence in the area of copyright'.

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