Ms Helen Tang > SIPS – Simone Intellectual Property Services > Hong Kong, Hong Kong > Lawyer Profile

SIPS – Simone Intellectual Property Services
Hong Kong
Helen Tang photo




Helen’s practice focuses on regional trademark prosecution work, strategic planning and management of international trade mark portfolio; providing advice on protection and enforcement of intellectual property rights, trademark oppositions and revocations; trademark audits, licensing and acquisitions.

Helen has represented multinational and Asia-based clients in a wide range of industries, including F&B, fashion, cosmetics, entertainment, personal care products, sports and leisure, and pharmaceuticals.

Helen previously served as a senior solicitor with the Intellectual Property Department of the Hong Kong Government and was closely involved in the drafting and passage of the current Hong Kong Trade Marks Ordinance.

She graduated from the University of Melbourne obtaining an L.L.B. and B. Comm and was admitted as a solicitor in Hong Kong, England and Wales and Victoria, Australia.


Helen was the President of The Hong Kong Institute of Trade Mark Practitioners from 2011 to 2013.

Helen is a committee member of the Trade Marks Committee of the Asia Patent Attorneys Association (Hong Kong Group) 2018-2020.

Helen speaks fluent English and Chinese (Cantonese, Mandarin and Shanghainese).


“Asialaw Leading Lawyers 2007” (Intellectual Property)

Chambers Asia – Asia’s Leading Lawyers for Business 2009

Ranked in the WTR 1000 The Definitive Guide to Trademark Legal Services 2011

Awarded an IP Star by Managing Intellectual Property 2014 

Received the Silver Band ranking in the WTR 1000 The World’s Leading Trademark Professionals 2012-2020.


  • Cantonese (native)
  • English (fluent)
  • Mandarin (fluent)
  • Shanghainese (fluent)


  • Bachelor of Laws, University of Melbourne
  • B.C, University of Melbourne


  • Hong Kong
  • England and Wales
  • Victoria, Australia

Lawyer Rankings

China > Intellectual property: foreign firms

Noted for its ‘legal expertise as well as practical insights‘, SIPS – Simone Intellectual Property Services balances a varied workload of trade mark portfolio management and IP enforcement, including anti-counterfeiting, online enforcement and trade secrets protection. Headquartered in Hong Kong, the firm has offices in Beijing and Shanghai, and a large proportion of its work involves PRC matters, though it also advises on IP matters in Hong Kong and the region. Managing partner Dan Plane advises leading players in the luxury goods, electronics and pharma sectors; founding partner Joseph Simone  has been active in Hong Kong and the PRC since the 1980s; and the multilingual Helen Tang advises multinational and Asia-based clients on IP prosecution, enforcement and management.