Firm Profile > SIPS – Simone Intellectual Property Services > Hong Kong, Hong Kong

SIPS – Simone Intellectual Property Services
Hong Kong

China > Intellectual property: foreign firms Tier 2

Noted for its 'legal expertise as well as practical insights', SIPS – Simone Intellectual Property Services balances a varied workload of trade mark portfolio management and IP enforcement, including anti-counterfeiting, online enforcement and trade secrets protection. Headquartered in Hong Kong, the firm has offices in Beijing and Shanghai, and a large proportion of its work involves PRC matters, though it also advises on IP matters in Hong Kong and the region. Managing partner Dan Plane advises leading players in the luxury goods, electronics and pharma sectors; founding partner Joseph Simone  has been active in Hong Kong and the PRC since the 1980s; and the multilingual Helen Tang advises multinational and Asia-based clients on IP prosecution, enforcement and management.

Practice head(s):

Joe Simone; Helen Tang

Other key lawyers:

Dan Plane; Troy Rice


Provides legal expertise as well as practical insights. Vast knowledge of practices unique to region’.

Joe Simone, Helen Tang and Douglas Berman are experts and provide a client service that is off the charts’.

The Firm

SIPS is an intellectual property consultancy headquartered in Hong Kong, with additional offices in Beijing and Shanghai. It was established in 2012 to provide the highest possible standard of IP services to multinational clients in the Greater China region. Our main focus is the enforcement, registration and licensing of IP rights, particularly trademarks, patents, copyrights and trade secrets. SIPS has grown steadily since 2012 and is now recognized as one of the top-tier service providers in the region.

In 2017, we enhanced our existing capabilities by opening a fully-licensed trademark agency in China, SIPS (Shanghai) Ltd. The agency operates from our offices in Shanghai and Beijing, allowing us to directly represent our clients before the Chinese authorities. We now have a total of approximately 70 professionals and support staff.

SIPS has been ranked as a “Tier 1” service provider by Managing Intellectual Property for China trademark work, “Silver” by World Trademark Review 1000, and “Band 2” by Chambers & Partners.

Our Services

SIPS helps clients in managing their IP portfolios, including registration, enforcement and licensing of trademarks, copyrights and patents. We also assist with investigations management, advice on supply chain integrity, trade secret protection, data privacy, retail and wholesale distribution, e-commerce, distribution and sourcing agreements, and regulatory matters relating to IT and other high-tech sectors.

SIPS’ partners include top-rated practitioners known for their expertise in IP matters in Greater China. All SIPS advisers are fluent in Mandarin and have an intimate knowledge of the commercial, legal, cultural and political context in the region.

Our clients include household name brands across a broad range of industries, including information technology and consumer electronics, food and beverages, fashion, media and entertainment. We also assist SMEs that require support in protecting their intellectual property in both the sourcing and distribution of their products in China.

For our Asia-based clients, we also assist with IP matters on a global basis with the help of our network of local service providers.

Intellectual Property Services:

• Portfolio management
• Clearance and registration of trademarks
• Anti-counterfeiting
• Enforcement of copyrights, patents, trade secrets
• Online IP protection
• Investigations management
• Supply chain consulting
• Licensing
• Due diligence
• Domain name registration & enforcement

Technology, Entertainment & Commerce Services:

• Technology transactions & licensing
• Software licensing & development
• Internet & social media
• Data protection, privacy & security
• E-commerce, advertising & promotions
• Franchising & retail operations
• Manufacturing, distribution & services
• Supply chain management & audits
• Author, contributor & publishing agreements
• TV & film production & distribution

Department Name Email Telephone
PRC trademark registry, enforcement, investigations, government affairs Joseph Simone
PRC / Global enforcement, anti-counterfeiting, investigations Dan Plane
Hong Kong / Global trademark registry, prosecution, enforcement Helen Tang
PRC trademark registry, prosecution, licensing and commercial Troy Rice
Photo Name Position Profile
Mr Dan Plane  photo Mr Dan Plane
Mr Troy Rice  photo Mr Troy Rice
Mr Joseph Simone  photo Mr Joseph Simone
Ms Helen Tang  photo Ms Helen Tang
and other Chinese dialects