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Bird & Bird

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Dr Joseph Fesenmair

Work +49 (0)89 3581 6000
Bird & Bird LLP

Work Department

Intellectual Property


Joseph is a partner based in our Munich office and co-head of our International Sports Sector Group. His practices includes a full range of contentious and non-contentious matters relating to trademark, design rights, media and sports law, national and multi-jurisdictional IP litigation, trade mark portfolios, sponsorship, contract law.


Bird & Bird 2003-. Previously with an International Firm, Inhouse with Deutsche Telekom and General Counsel at T-Online, Bonn and Frankfurt.


German Intellectual Property Rights Association (GRUR), The International Trade Mark association (INTA), German Association for Sports Law. Appointed arbitrator of the German Court of Arbitration for Sports (DIS). Lecturer: Munich Business School in media and sports law.


Qualified 1994 and admitted to Munich Bar

Germany: Intellectual property

Trade marks and unfair competition

Within: Trade marks and unfair competition

Bird & Bird provides advice at ‘the highest technical level’ on the full spectrum of trade mark and competition law and is noted for its ‘ability to adapt to clients’ needs’. The firm has expanded its trade mark and design portfolio management practice, also at an international level, which simultaneously has meant a growth in advice on international projects. The sizeable team includes the renowned Richard Dissmann, who recently represented a multinational retail company in a competition law and design law dispute concerning shoe models. Joseph Fesenmair, who alongside counsel Roman Brtka and senior counsel Franz Gernhardt is recognised for his ‘excellent expertise’, handled several matters for Audi, including representing the client in multiple proceedings at Higher Regional Courts in the defence of trade mark, domain and design rights, and acting in several proceedings against Deutsche Umwelthilfe (German environmental relief) regarding the requirements of the German energy labelling ordinance for cars. High-profile clients include Fendi, Deutsche Telekom and Phillip Morris. Key figures in the team, which is led by patent law expert Christian Harmsen, also include Markus Körner, Uwe Lüken and Niels Lutzhöft; the practice is very visible in the market at partner level, but is also strong at counsel and senior counsel level with Sebastian Fischoeder, Mascha Grundmann and Thomas Urband. Jana Bogatz joined D Young & Co LLP as partner in October 2018.

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Germany: Media


Within: Entertainment

Bird & Bird’s media practice regularly acts for domestic and international companies in the sports, media, communications and internet sectors. The team, which is led by Joseph Fesenmair, advises on copyright, freedom of speech, contractual and regulatory matters and also handles issues at the intersection with antitrust law and represents clients in disputes. It has additional expertise is in sports marketing; here the firm advises the Bavarian broadcasting service Bayerischer Rundfunk on antitrust matters. The team also assisted ProSiebenSat.1 with the sale of NuCom Group’s commerce division to General Atlantic and advised the client on transaction-based IP matters. In another highlight, Niels Lutzhöft represented a developer and distributor of online games in copyright and competition proceedings. The client portfolio also includes Audi, Bitkom and Gema.

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