Bird & Bird > Hong Kong, Hong Kong > Firm Profile

Bird & Bird
4/F THREE PACIFIC PLACE
1 QUEEN'S ROAD EAST
HONG KONG
Hong Kong

Hong Kong > Intellectual property Tier 1

In May 2020, Shanghai-based Christine Yiu and Hong Kong-based Hank Leung were promoted to lead the China IP group at Bird & Bird. The firm is active in contentious and non-contentious matters for high-profile international brands across the Asia-Pacific region. It advises clients on trade marks, patents, trade secrets, copyright and designs, commercial matters and also litigation. Leung is recommended for brand protection and transactional IP in China and beyond. Matthew Laight advises clients in the electronics, pharmaceutical, IT, media and food and beverage sectors. Alison Wong acts for life sciences and healthcare companies on regulatory issues. Counsel Victor Tse is a patent attorney with contentious IP expertise and a scientific background.

Practice head(s):

Christine Yiu (Shanghai); Hank Leung (Hong Kong)

Key clients

Merck KgaA

Riot Games

Helen of Troy

Shanghai Tang

International Olympic Committee

Work highlights

  • Advised Merck KGaA on a trade mark infringement and unfair competition litigation against MSD Animal Health (Shanghai) Trading Co., Ltd in China.
  • Managed Riot Games’ extensive trade mark portfolio in Hong Kong and China, and assisted the client with protection of its game characters and e-sport league properties.
  • Managed and handled Helen of Troy’s trade mark, design and patent applications and registrations in Hong Kong.

Hong Kong > TMT Tier 1

Bird & Bird's Hong Kong office has a strong track record in the TMT arena, including work that has an interplay with corporate transactions, as well as commercial and regulatory issues. Led by Michelle Chan, who combines 'fantastic telecoms' expertise with data protection knowledge, the team excels in advising local and multinational clients on domestic and multijurisdictional projects. Counsel Clarice Yue (who has Cantonese and Mandarin language skills) is a key contact for the firm's data privacy work across Asia Pacific, including mainland China. Justin Walkey leads on sports-related mandates across Asia Pacific.

Other key lawyers:

Testimonials

Michelle Chan is a fantastic telecoms lawyer.’

Key clients

Riot Games

Football Marketing Asia

The Hong Kong Jockey Club

Work highlights

  • Advising Riot Games on a wide variety of commercial matters across the region, including marketing and sponsorship relationships and business critical advice on publishing law and regulation.

Hong Kong > Labour and employment Tier 2

The Hong Kong employment team at Bird & Bird is led by Pattie Walsh, with support being provided by Ying Wang in Shanghai. It acts for domestic and multinational companies on a broad range of contentious and non-contentious matters. Recent mandates included multijurisdictional restructuring projects and COVID-19-related advisory work. In addition, the firm has seen an uptick in contentious work, such as defending employers in Labour Tribunal proceedings. Walsh is a member of the firm’s international board and chairs its diversity and inclusion leadership group. Senior managing associate Jeannette Tam is fluent in English, Cantonese and Mandarin and acts for a number of international clients.

Practice head(s):

Other key lawyers:

China > Data protection: foreign firms Tier 2

Leveraging its global data protection practice, Bird & Bird‘s Hong Kong-based practices houses dedicated privacy and data protection specialists, who act for high-profile clients that frequently collect and transfer large quantities of sensitive data. Representative work includes assisting with the development of international policies, handling security breaches, auditing data protection compliance, and advising on international transfer mechanisms (including cross-border data transfer agreements and security/privacy impact assessments). With approximately 20 years’ experience in advising on a range of data protection and privacy-related issues, counsel Clarice Yue is head of data protection for both mainland China and Hong Kong; and in recent years, Yue has been involved in projects involving cloud service, big data, fintech, adtech and the internet of things. At the partner level, corporate and commercial law expert Michelle Chan is also experienced in data protection issues.

Practice head(s):

China > Intellectual property: foreign firms

Active in IP matters for over two decades, Bird & Bird‘s China IP group works across Hong Kong, Beijing and Shanghai and while its client base includes global brand names, the practice is committed to assisting small and medium businesses protect their IP. It also has enviable industry expertise, particularly in innovation-driven sectors such as life sciences and healthcare. Clients additionally benefit from the firm’s IP consultancy in Beijing, through which trade mark and copyright matters are addressed directly before China authorities. Christine Yiu  co-heads the China IP group alongside Hank Leung in Hong Kong. Contentious and non-contentious IP specialist Rieko Michishita, works closely with Japanese clients while counsel Dorie Wong is a brand protection and disputes expert. Matthew Laight heads the Asia Pacific IP group from Hong Kong.

Practice head(s):

Testimonials

Great experience and specialised knowledge of Chinese counterfeit matters.

The teams are knowledgeable in their subject matters, with good understanding of clients’ businesses.

Rieko Michishita is well versed in taking actions against counterfeits in the Chinese market, providing us with various strategies for detecting counterfeits. It is also beneficial for Japanese companies like us that we can communicate with her in Japanese.

Key clients

Merck

Riot Games

Work highlights

  • Acted for Merck in trade mark infringement and unfair competition litigation against MSD Animal Health (Shanghai) Trading Co in China.
  • Managing Riot Games’ extensive trade mark portfolio in Hong Kong and China, and assisting with the protection of game characters and e-sport league properties.

China > Labour and employment: foreign firms

Advising on national employment legislation, in addition to international employment directives, Bird & Bird‘s Greater China employment team leverages support from the firm’s dedicated employment teams, which are based in its 30 offices worldwide. Pattie Walsh, who has been at the forefront of several key developments in employment law, leads the firm’s Asia-Pacific employment practice from Hong Kong; she is the driving force behind the firm’s ethical workplace initiative, which addresses issues such as domestic violence and the role of employee activism in influencing organisations’ strategy. Ying Wang leads the employment practice in mainland China and acts for international and domestic clients on both contentious and non-contentious employment issues. Wang is supported by managing associate Lorraine Sun who also advises on employee data protection, union matters, employment-related investigations, as well as compliance matters.

Practice head(s):

China > TMT: foreign firms

With one of the leading TMT practices in the Asia-Pacific region, Bird & Bird‘s telecoms, IT and online services credentials represent a core strength for the Greater China group. Other areas of notable focus are data protection and privacy; fintech and payment advisory-related regulatory issues; and mid-market technology M&A and venture capital work. In Hong Kong, Michelle Chan is a seasoned TMT practitioner with longstanding experience in advising clients on IT, telecoms and data protection matters; Justin Walkey has extensive experience in the media, sport and entertainment sectors; and counsel Clarice Yue has been involved in TMT work in the Asia-Pacific Region for over 20 years. Shanghai’s Christine Yiu regularly guides companies through the monetising of their innovations through technology deals and licensing transactions.

Other key lawyers:

Key clients

Riot Games

Football Marketing Asia

The Hong Kong Jockey Club

Work highlights

  • Advises Riot Games on a wide variety of commercial matters across the region, including marketing and sponsorship relationships, and business critical advice on publishing law and regulation.

China > Life sciences and healthcare: foreign firms

Bird & Bird comprises leading lawyers from the firm’s corporate and commercial, data protection, dispute resolution, employment and IP practices. Hong Kong-based Alison Wong leads the Asia life sciences and healthcare group and advises on regulatory issues, market authorisations, clinical trial agreements and public sector procurement. Shanghai-based co-head of the China IP group Christine Yiu is also noted.

Practice head(s):

Other key lawyers:

Key clients

Medichem International

Merck

Natural Beauty Bio-Technology Company

Work highlights

  • Advised Medichem International on its divestment from a pharmaceutical joint venture company, by transferring all its equity interests in the joint venture to a shell company established by its Chinese shareholder.
  • Assisted Merck with trade mark infringement and unfair competition litigation against MSD Animal Health (Shanghai) Trading Co.
  • Advised Natural Beauty Bio-Technology on the resumption of trading of its shares after a prolonged suspension.

The firm: Bird & Bird is the go-to international law firm for companies working with disruptive technology. Whether traditional businesses leveraging cutting-edge technology or start-ups changing the status quo, the firm guides clients through all the regulatory, legal and commercial aspects of this fast-moving environment. It combines exceptional legal expertise with deep industry knowledge and refreshingly creative thinking, to help clients operating at the forefront of their industries to achieve their goals.

Bird & Bird organises itself around its clients, with lawyers typically arranged in groups which focus on key industries and sectors. This structure drives the firm to develop and maintain high-level expertise in practice areas and geographic regions which serve the needs of its client base. It provides a broad advisory, transactional and contentious capability, with the sector and practice groups interacting to provide the best possible service to clients.

Asia Pacific: the firm has been guiding clients in Asia Pacific for over 20 years. Its offices in the region are located in key business centres in Beijing, Hong Kong, Shanghai, Singapore and Sydney. The team of over 130 highly qualified and multilingual lawyers and legal professionals combines exceptional expertise with deep industry knowledge and refreshingly creative thinking to help clients achieve their commercial goals.

Through a series of strategic and dynamic co-operations with leading local firms in Malaysia, South Korea and Indonesia, it has an extended geographic footprint to assist clients with their requirements in these countries.

China: the firm uses its extensive experience in China to help clients navigate the complexities of China’s business and regulatory environment. This includes advice on business structures, corporate establishment and finance, M&A, commercial arrangements, technology licensing and transfer, information technology and communications services and infrastructure, the protection and exploitation of intellectual property rights, dispute resolution and regulatory compliance. Further, through its formal association with Lawjay Partners, a PRC law firm, the firm can assist clients in contentious matters in mainland China by litigating in the Chinese courts.

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Commercial
Competition
Corporate
Dispute resolution
Regulatory
Projects and energy
Employment
Intellectual property
Outsourcing
Privacy and data protection
Technology and communications
Number of lawyers : 1,200
at this office : 36
Contacts : Justin Walkey (justin.walkey@twobirds.com)