Ms Manon Rieger-Jansen > Bird & Bird > The Hague, Netherlands > Lawyer Profile

Bird & Bird
2596 AW

Work Department

Intellectual property


Manon is a partner in Bird & Bird’s Intellectual Property Group and she leads the brand management team in the Netherlands.

As an experienced litigator, Manon specialises in trademark, design, copyright and advertising, and has a particular focus on cases involving product design. She handles cases in front of the courts as well as many proceedings at the Benelux trademark office and EUIPO.

Many of the contentious matters Manon is working on have an international angle and over the years, she has developed a particular experience in pan-European enforcement strategies of trademarks and designs, including customs and parallel import enforcement strategies.

Apart from contentious work, Manon’s practice also provides global strategic advice on IP rights, and the protection and registration of trademark and design portfolios. Manon and her team offer cradle-to grave trademark services, thereby combining the experience in both contentious and non-contentious matters.

Manon assists many businesses in the retail sector, including the world’s best known brands. Working in the sector and heading the Dutch retail group and the international luxury, fashion and retail team gives her a good understanding of the industry and the issues impacting it.

Manon has been included in the top 250 women in IP (2020, MIP), won the Best in Trade Marks award by Women in Business Law Awards 2020 and was shortlisted for their Best in Copyright award in 2020.


Manon started her career in 1999 at the Dutch firm NautaDutilh. She joined Bird & Bird in 2004 and was made a partner in 2010. Manon has been an active member of various committees, of INTA, MARQUES and AIPPI.


Dutch, English and German


• INTA (member of Anti-counterfeiting committee) • AIPPI (member of Standing Committee on Piracy and Counterfeiting) • MARQUES • Benelux Trademark and Design Association (BMM) • Dutch Association for Copyright Law (VvA) • Dutch Advertising Law Association (VvRr). • Dutch Association for IP Litigators (VIEPA)


Manon studied in Nijmegen, NL and in Stockholm, Sweden and attended a postgraduate programme in Germany for which she received a scholarship of the DAAD (German Academic Exchange Service). Manon was admitted to the bar in 1999.

Lawyer Rankings

Netherlands > Industry focus: Food

Bird & Bird‘s IP focused retail and consumer group provides contentious and non-contentious advice to producers, biotech companies and manufacturers of food packaging. Team head Manon Rieger-Jansen assists clients in all aspects of brand and product design protection and portfolio management. Armand Killan is sought after by international clients for cross-border patent litigation. Associate Raoul Grifoni Waterman advises clients on labelling requirements and associate Hester Borgers works on food-related patent litigation.

Netherlands > Industry focus: retail

Bird & Bird‘s multi-disciplinary retail team frequently advises domestic and international clients transitioning to a digital model on an array of matters, including IT, IP and data protection. Manon Rieger-Jansen is the main contact for luxury brand and product design protection and portfolio management, handling contentious and non-contentious IP issues. Rieger-Jansen also focuses on retail-related anti-counterfeiting and parallel trade matters. Roelien van Neck supports leading international retail brands in the digital transformation of their businesses, including advising on tech and legal developments including data ownership and exploitation, geo-blocking, and online platform regulation. Competition specialist Pauline Kuipers deals with cartel procedures and abuse of dominance matters in the retail sector. Tax and compliance expert Arnoud Knijnenburg and employment law specialist Philip Hartman are also active in the retail space.

Netherlands > Intellectual property: trade marks, copyrights and design rights

(Hall of Fame)

Manon Rieger-Jansen Bird & Bird

Bird & Bird has ‘impressive knowledge of EU intellectual property law’, and frequently advises international clients on ‘strategies regarding the EU Copyright Directive’. The Hague office plays a leading and coordinating role in many multi-jurisdictional projects; the team manages the trade mark portfolios of a broad range of brand owners, from small businesses to multi-national corporations and across a range of sectors, such as gaming, NFTs, metaverse, retail, product design and life sciences. Seasoned litigator Manon Rieger-Jansen heads the IP and brand management practice, acting for clients before the Benelux Office for Intellectual Property and EUIPO. Involved in the creation and implementation of the Trade Secrets Directive into national law, Wouter Pors works on trade mark cases before the Dutch and European Courts. Armand Killan is sought after by international clients as coordinating European lead counsel for cross-border trade mark litigation and counterfeiting matters. Additionally, many clients turn to the team for advice on new trade mark filings. Associate Nina Dorenbosch is the team’s expert on product design, especially in the fashion and retail sectors.