Ms Manon Rieger-Jansen > Bird & Bird > The Hague, Netherlands > Lawyer Profile

Bird & Bird
2596 AW

Work Department

Intellectual property


Manon is a partner in Bird & Bird’s Intellectual Property Group and she leads the brand management team in the Netherlands.

As an experienced litigator, Manon specialises in trademark, design, copyright and advertising, and has a particular focus on cases involving product design. She handles cases in front of the courts as well as many proceedings at the Benelux trademark office and EUIPO.

Many of the contentious matters Manon is working on have an international angle and over the years, she has developed a particular experience in pan-European enforcement strategies of trademarks and designs, including customs and parallel import enforcement strategies.

Apart from contentious work, Manon’s practice also provides global strategic advice on IP rights, and the protection and registration of trademark and design portfolios. Manon and her team offer cradle-to grave trademark services, thereby combining the experience in both contentious and non-contentious matters.

Manon assists many businesses in the retail sector, including the world’s best known brands. Working in the sector and heading the Dutch retail group and the international luxury, fashion and retail team gives her a good understanding of the industry and the issues impacting it.

Manon has been included in the top 250 women in IP (2020, MIP), won the Best in Trade Marks award by Women in Business Law Awards 2020 and was shortlisted for their Best in Copyright award in 2020.


Manon started her career in 1999 at the Dutch firm NautaDutilh. She joined Bird & Bird in 2004 and was made a partner in 2010. Manon has been an active member of various committees, of INTA, MARQUES and AIPPI.


Dutch, English and German


• INTA (member of Anti-counterfeiting committee) • AIPPI (member of Standing Committee on Piracy and Counterfeiting) • MARQUES • Benelux Trademark and Design Association (BMM) • Dutch Association for Copyright Law (VvA) • Dutch Advertising Law Association (VvRr). • Dutch Association for IP Litigators (VIEPA)


Manon studied in Nijmegen, NL and in Stockholm, Sweden and attended a postgraduate programme in Germany for which she received a scholarship of the DAAD (German Academic Exchange Service). Manon was admitted to the bar in 1999.

Lawyer Rankings

Netherlands > Industry focus: retail

Bird & Bird is experienced in a wide range of retail matters, particularly those related to fashion, data protection, IP and regulatory issues. The firm advises clients from the entire retail supply chain, including local and international manufacturers, retailers, franchisors, distributors and brand owners. Practice head Manon Rieger-Jansen  focuses on retail and consumer matters, and has notable expertise in the growing areas of sustainability, influencer marketing, green advertising and retail tech.

Netherlands > Intellectual property: trade marks, copyrights and design rights

(Leading individuals)

Manon Rieger-Jansen Bird & Bird

Bird & Bird is highlighted by clients for its ‘great depth and variety of legal expertise throughout Europe’ and for ‘consistently delivering positive results‘. The well-known Wouter Pors heads the IP practice which excels in trade mark, copyright and design protection, while Manon Rieger-Jansen who heads the brand management practice is considered to be a ‘formidable force‘ for IP in the Netherlands. Armand Killan is noted for cross-border trade mark litigation and counterfeiting matters. The team can call on professor Martin Sentfleben (of counsel) who is a full professor of IP Law at the University of Amsterdam for an academic view, while a strong team of associates includes the ‘highly skilled and commercial IP lawyerClemens Molle. The practice is notable for the range of its well-known clients which it can serve not only in litigation but also provides a full brand protection service from clearance to prosecution and enforcement.


Netherlands > Industry focus: Food

Tech specialist Bird & Bird has a forte in providing e-commerce, IP and data protection advice to the food and beverage industry. The firm also has experience in regulatory matters and advice in relation to sustainability, an increasingly prominent area. Manon Rieger-Jansen leads the team and focuses on brand and product design protection and portfolio management, while also assisting clients with contentious issues.