Mrs Pia Ek > Bird & Bird > Helsinki, Finland > Lawyer Profile
Bird & Bird Offices
MANNERHEIMINTIE 8
00100 HELSINKI
Finland
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Mrs Pia Ek
Position
Pia Ek is a partner and co-head of our Tech & Comms Group as well as Commercial Group, based in our Helsinki office. She has over 20 years of experience in cross-border digital transformation projects, outsourcing, cloud services, ICT and IP-driven transactions as well as in IoT, licensing and e-commerce assignments.
Career
She is a digitalisation allrounder, having worked with clients in a vast number of industry sectors, ranging from finance to retail to aviation. Her specialty lies in large-scale transformation projects.
She regularly assists clients in mergers and acquisitions, especially in transactions where there are specific technological needs or in which the carve-out of business processes or technologies play an important role.
In addition to her technology practice, her field of expertise includes sports, media, and entertainment law. Pia has worked with both national and international sports federations, leagues, sponsors, broadcasters, and event organisers. Throughout her career, she has also advised on regulatory issues as well as a broad range of commercial contracts in the gambling sector.
Her clients have always valued her solution-focused and pragmatic approach and her ability to understand the business drivers in each case.
Pia is a frequent lecturer on topics related to TMT, sports law, and commercial contracts, both commercially and academically. She is also the chairperson for the Finnish Center for Integrity in Sports (FINCIS) as well as a long-standing member of the Finnish Sports Arbitration Board.
Languages
Finnish, Swedish, English
Memberships
Member of the Finnish Bar Association
Chairperson of the Finnish Center for Integrity in Sports (FINCIS)
Member of the Finnish Sports Arbitration Board
Education
- LL.M., Helsinki University 2000
- Post graduate program on Digital Media and Intellectual Property Rights 2000-2001
Lawyer Rankings
Finland > TMT
(Leading partners)Bird & Bird‘s commercial team frequently engages with domestic and international clients, including multi-national software vendors, IT service providers, telecoms operators and service providers. The team also provides comprehensive support across a range of issues, including regulatory compliance, data protection and electronic communication law. The practice is led by the duo of Sakari Halonen and Pia Ek, who are well versed in assisting their clients with cross-border IT outsourcing transactions and general IT contracts. Tobias Bräutigam focuses on data protection mandates, while Riku Rauhanen is the key contact for complex privacy and commercial law issues.