Mr Peter Le Guay > Thomson Geer > Sydney, Australia > Lawyer Profile

Thomson Geer
Level 14, 60 Martin Place

Work Department

Intellectual Property




Peter specialises in intellectual property and advertising law and has over 20 years’ experience in protecting, maintaining and enforcing his clients’ intellectual property rights and advising on and defending their advertising claims.

Whether it is advising on the results of a trade mark search or negotiating the resolution of an ACCC investigation concerning a marketing claim, Peter applies his extensive knowledge and experience of the relevant legal issues in a pragmatic context consistently providing his clients with practical and result-orientated advice and solutions.

Peter is also a registered trade mark attorney and has a particular interest and depth of experience in trade marks and copyright. Peter manages the intellectual property portfolios of many global organisations as well as conducting intellectual property due diligence audits and drafting and negotiating complex intellectual property licences and assignments.

In addition to his transactional and advice based work, Peter is an experienced intellectual property and consumer protection litigator and regularly appears in the Federal Court in relation to trade mark disputes or competitor complaints concerning the Australian Consumer Law. He is experienced in dealing and negotiating with the ACCC on behalf of large multinationals concerning consumer protection issues as well as industry based complaints panels such as the Complaints Resolution Panel and the Advertising Standards Board. He has also sat as a panel member on the Advertising Claims Board.

Peter regularly advises on and drafts the terms and conditions for a range of marketing and promotional devices, such as trade promotion lotteries and games of skill, cash back offers, discount offers and loyalty programs. Peter understands online and digital marketing and regularly provides advice in respect of privacy and spam issues, behavioural advertising, use and transfer of data and electronic direct marketing. He also regularly advises on and drafts website development agreements, website terms of use, privacy and spam policies and digital marketing agreements.


  • Copyright Society of Australia
  • Communications and Media Law Association (CAMLA)
  • Licensing Executives Society of Australia and New Zealand (LESANZ)
  • Intellectual Property Society of Australia and New Zealand (IPSANZ)
  • International Trademark Association (INTA) and active committee member
  • Responsible for the firm’s membership of the Global Advertising Lawyers Alliance (GALA) and Board member and President-elect of the Asia Pacific region of GALA.


  • Bachelor of Laws and Arts, University of New South Wales
  • Admitted to the Supreme Court of New South Wales and High Court of Australia