Yu Sarn Chiew > Yusarn Audrey LLC > Singapore 068807, Singapore > Lawyer Profile

Yu Sarn Chiew

Work Department

Head of the Corporate and Commercial Department

Position

Co-Managing Director

Career

Chiew Yu Sarn is a founding Director and Head of the Corporate and Commercial Department of Yusarn Audrey LLC. Yu Sarn is an Advocate & Solicitor of the Supreme Court of Singapore, and is also entered into the rolls as a Solicitor, England and Wales.

Experience / Areas of Practice

Yu Sarn’s areas of practice include corporate and commercial law and IP, with a specific focus on the commercialisation of IP. His experience includes the following:

● Venture Capital and Private Equity Investments
● Mergers and Acquisitions
● IP Acquisition and Sale
● Joint Ventures and Strategic Alliances
● Licensing
● Franchising
● Research Collaborations and Sponsored Research
● Biomedical Research and Regulatory Advice
● Manufacturing, Agency, Distribution and Supply Chain Management
● Technology Law
● Financial Regulatory Advice
● Corporate and Commercial Law

In the area of financial technology, including blockchain and cryptocurrency, Yu Sarn has advised clients in their applications to the Monetary Authority of Singapore (MAS) for payment institution licences under the Payment Services Act in Singapore. In addition, he has advised on regulatory issues relating to payment facilitation platforms, e-sports and online games, insurance technology, cryptocurrency exchanges, and stablecoins. He has also advised on several digital payment token sales in the fields of supply chain assurance, online games, healthcare, and mobile payments, among others.

In his strategic IP consultancy work, Yu Sarn advises companies, institutions and government agencies on IP strategic planning and IP governance and policy, and helps his clients enhance their in-house IP management capabilities through training and coaching. He also advises companies on raising capital and financing using their IP. This work includes preparing companies for capital raising through IP audits. He has also performed pre-investment IP due diligence investigations on behalf of private equity investors.

In the area of franchising and licensing, Yu Sarn’s practice includes assisting Singapore and international franchisors and IP owners in franchising and licensing transactions all over Asia and other markets. As regional legal counsel for international franchisors and IP owners from various countries and fields, he has been instrumental in helping a number of them enter into markets in Asia and beyond, including Malaysia, Indonesia, Vietnam, Philippines, Thailand, Cambodia, Brunei, China, Taiwan, Hong Kong, Japan, Korea, India, Kuwait, UAE, Saudi Arabia, Australia and, of course, Singapore.

The clients he has served include technology companies in areas such as Web3, software, wireless technology, robotics, and healthcare, as well as venture capital and private equity fund managers, statutory boards, hospitals, multinational corporations, foreign and local law firms and internationally renowned authors and speakers.

In recognition of his experience and expertise in the field of IP licensing and commercialisation, Yu Sarn was accredited as a Certified Licensing Professional (CLP) by Certified Licensing Professionals, Inc., an independent, worldwide non-profit organization tasked with maintaining internationally applicable standards, ethics, and excellence in the field of licensing.

In 2019, 2020 and 2021, Yu Sarn was recognised in the IAM 300 list of the world’s leading IP strategists. IAM says: “When it comes to developing IP business models for expansion into China and globally, few do it better than Yu Sarn Chiew. Creative and thorough, he is a brilliant strategist who excels at innovating ways to raise capital using IP rights.”

Yu Sarn has served as an Independent Director of a SGX-listed company for five years and is a member of the Singapore Institute of Directors.

Languages

English

Memberships

• Board Member, SEEDS Capital
• Board Member, ACCESS (Association of Cryptocurrency Enterprises and Start-ups, Singapore)
• Past Co-chair, Asia-Pacific Committee of the Licensing Executives Society International (2020 to 2021)
• Past President, Licensing Executives Society (Singapore) (2009 to 2011)
• Member, Law Society of Singapore
• Member, Singapore Academy of Law
• Member, the Law Society of England and Wales
• Member, Singapore Institute of Directors
• Associate Member, Franchising And Licensing Association Singapore (FLA)

Education

LL.B. (Hons)
Advocate & Solicitor, Supreme Court of Singapore
Solicitor, England and Wales
Certified Licensing Professional